Today, data increasingly defines our future, with over 70% of global businesses using AI-driven marketing and machine learning to improve marketing and customer experiences, as recent industry data shows. The real task, however, is not just collecting data but developing adaptable, smart solutions that produce clear results while promoting inclusion and empowerment. From transforming retail media to personalizing customer interactions, the power of advanced analytics is changing industries and communities, enabling businesses and individuals to succeed in an interconnected world.
Abhijit Chanda, who has been in the field of customer, marketing and digital analytics for more than 15 years, has established himself as a visionary in marketing and customer analytics. Having worked as a Senior Manager – Data Analytics, Abhijit has led innovative projects that enable organizations to make informed decisions with accuracy and influence. His projects include designing AI-driven media measurement platforms, recommendation systems, and customer retention models with the aim of maximizing business results while driving larger community impacts. Through embedding technical innovation in strategic vision, Abhijit makes his contributions resonate well beyond corporate boardrooms, positively touching lives through enhanced access, efficiency, and personalization.
A standout contribution from Abhijit was as a Senior Manager – Data Analytics ,in Tredence, when he championed the creation of a full-media measurement platform for an industry-leading retail media network. This platform merged information from various sources such as demand-side platforms and paid media channels to provide real-time insights for more than 70 advertisers. The outcome? Incremental revenue of a whopping $25 million, a 50% drop in the time it took to generate insights, and an increase in return on ad spend (ROAS) by 23%. Through automating campaign planning using machine learning, Abhijit turned labor-intensive processes into scalable data-driven solutions that allowed advertisers to reach people more efficiently. Beyond boosting overall performance, it also democratized high-quality marketing tools for smaller brands, leveling the playing field.
“Data has the power to unlock opportunities for businesses and communities alike. By building scalable AI Driven analytics platforms, we’re not just driving revenue but enabling brands of all sizes to connect meaningfully with their audiences,” Abhijit Chanda shares.
Earlier in his career, as an Engagement Manager for Analytics and AI/ML, Abhijit led a $2.5 million analytics portfolio for a major technology firm’s content and cloud marketing products. His endeavors were centered around crafting experimentation frameworks, A/B testing, and marketing mix models that maximized trial-to-paid conversions by 25% and increased user retention by 25%. These improvements weren’t only revenue-driven; they enhanced user experiences by simplifying digital products and making them more accessible. For example, by overhauling the onboarding experience for content products, Abhijit made sure users, several from under-served communities, were able to seamlessly access educational and professional resources, thus promoting digital inclusion.
Abhijit’s skill at simplifying sophisticated analytics into implementable strategies has also been demonstrated while working as an Analytics Manager for AI/ML. Here, he spearheaded a cutting-edge recommendation engine that boosted average order value by 23% and drove $250K+ in incremental revenue from regions such as the US, EMEA, and APAC. His customer lifetime value models and churn prediction algorithms also prevented $24 million in at-risk revenue by enhancing retention by 10 percentage points.”
These solutions enabled companies to deliver personalized experiences, like targeted promotions to more than 1 million customers in the MENA region, generating $12.7 million in incremental sales. By allowing retailers to understand and serve diverse customer bases more effectively, Abhijit’s work encouraged economic growth and consumer empowerment in underpenetrated markets.
Abhijit Chanda is distinguished not only by his technical prowess but also by his commitment to mentorship and community engagement. He has fostered a collaborative environment, guiding over a dozen junior data scientists and analysts, which has significantly boosted innovation. This leadership has led to a remarkable increase in team engagement, impacting both productivity and creativity. “Enabling the next generation of data professionals is as important as developing innovative solutions,” Abhijit Chanda believes. “Through mentoring and knowledge sharing, we can make analytics a force for good, enabling inclusive growth.”
Abhijit’s impact is quantifiable through measurable metrics. His recommendation engines and churn models delivered an average 44% sales lift globally, while his campaign optimization technologies slashed planning cycles by 60%. These achievements signify not only business prosperity but also tangible community advantages, including more targeted advertising, enhanced access to digital services, and expanded economic prospects.
Abhijit Chanda’s work greatly complements his contributions to the community. He ignited discussion within the industry about privacy-preserving methods such as post-cookie attribution. By open-sourcing certain frameworks, he democratizes advanced analysis and allows smaller organizations within the ecosystem to innovate. He has developed thought leadership that shapes the strategies of marketers for retailers and tech companies in bringing consumer first practices that rely on trust and inclusion.
“My goal is to make analytics a tool for empowerment,” Abhijit Chanda reflects. “Whether it’s helping a retailer reach new customers or enabling a student to learn coding, the true value of data lies in its ability to create positive change.”
Abhijit Chanda excels by combining technical skills with strategic thinking, uniquely managing product roadmaps and client relationships. His proactive leadership in mentoring teams, promoting AI, and securing significant renewals has set new benchmarks in analytics. By developing reusable frameworks, he has broadened his impact across retail and technology, consistently delivering lasting value.
While industries ride the waves of data-driven evolution, Abhijit Chanda is a change catalyst. His creative solutions, ranging from AI-driven campaign engines to retention models, have reshaped the ways businesses interact with customers. Perhaps more significantly, his mentorship, research, and community work have translated analytics into a force for good, empowering people and organizations alike. Abhijit’s story demonstrates the deep influence of smart analytics, not only in generating profits but in creating a more connected, inclusive, and data-driven world.
