CLEVELAND, Aug. 28, 2025 /PRNewswire/ — Dragon Seats, the leading provider of climate-controlled sideline technology, today announced a partnership extension with the Big Ten Conference to deploy its climate-controlled sideline benches across all 18 member schools’ visiting sidelines for the 2025 football season. The partnership is supported by a season-long presenting sponsor.
As part of this agreement, Dragon Seats will supply 108 climate-controlled benches—six per school—across all Big Ten stadiums. This installation ensures that every visiting team in the Big Ten will benefit from the same high-performance technology that professional and leading collegiate conferences and programs nationwide rely on to maximize player safety and performance.
The partnership brings a uniform sideline solution to the entire Conference, underscoring the Big Ten’s commitment to student-athlete well-being. Branding on the benches will feature both the Big Ten Conference and presenting sponsor.
“It’s a tremendous honor for Dragon Seats to partner with the Big Ten Conference, one of the most storied and competitive conferences in college football,” said Franklin Floyd, Chief Operating Officer of Dragon Seats. “We are very proud to be able to deliver this uniform solution for all the sidelines across every Big Ten stadium which will undoubtedly enhance each game-day experience while promoting player safety.”
“We’re excited to partner with Dragon Seats again this fall to bring their best-in-class technology to all 18 Big Ten stadiums,” said A.J. Edds, Big Ten Vice President for Football Administration. “For the second consecutive season, this collaboration ensures our visiting teams have access to consistent resources that support student-athlete safety and performance.”
The Big Ten partnership builds on Dragon Seats’ growing presence across college and professional football, where the company has become synonymous with reliable sideline solutions trusted by the NFL, NFL Member Clubs, and other leading college football conferences and programs.
For more information about Dragon Seats and its sideline technology, visit www.dragonseats.com.
About Dragon Seats:
Dragon Seats is the leading provider of climate-controlled benches and innovative sideline solutions, trusted by the National Football League, NFL Member Clubs, the Big Ten Conference, the Southeastern Conference, dozens of other top Power-4 college football programs, the PGA Tour, MLB & NCAA baseball bullpens and dugouts, and premium lifestyle spaces. Dragon Seats is headquartered in Cleveland, Ohio and has a 35-year track record of innovation around sports. Its mission is to maximize player safety, performance and comfort in all weather conditions, which has solidified its reputation as the #1 Bench in Sports.
About the Big Ten Conference:
The Big Ten Conference is an association of world-class academic institutions and athletics programs, featuring 18 member schools across the United States. With a rich tradition of competition, innovation, and student-athlete development, the Big Ten is one of the premier conferences in college sports.
Media Contacts:
Dragon Seats
Franklin Floyd
COO, Dragon Seats
[email protected]
Big Ten Conference:
Paul Kennedy
Vice President, Sports Communications
[email protected]
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SOURCE Dragon Seats
