Advisory firms of any size can now deploy custom, branded AI agents grounded in their own content, voice and data—powered by Datalign’s compliance-by-design orchestration framework.
CAMBRIDGE, Mass.–(BUSINESS WIRE)–Datalign Advisory today announced it is opening its agentic AI platform to advisory firms across the industry. Unlike platforms that focus AI capabilities inward — streamlining advisor workflows and back-office operations — Datalign’s agents are designed to be accessible to clients: supporting advisor-client relationships and delivering the firm’s expertise, methodology, and branded experience in every interaction. The offering allows firms of any size to build and deploy client-facing, custom, branded AI agents grounded in their own investment philosophy, proprietary content and client data—each operating within a compliance-by-design framework purpose-built for SEC-registered industries in finance and insurance industries.
“We’ve invested heavily in agentic AI over the last two years, and what we’ve built isn’t an incremental improvement — it’s the new standard for how AI should work in wealth management,” said Satayan Mahajan, CEO of Datalign Advisory. “Every firm in this industry will eventually need AI that knows their philosophy, speaks in their voice, and meets the compliance bar their regulators demand. They need a constellation of agents like we have at Datalign that aren’t tied to a single LLM provider, so those agents have the freedom to choose the best LLM for each task and can fall back if one provider has operational or business concerns that make it inappropriate for the high bar of financial services. We’re not waiting for that future — we’re delivering it today. Halo is the platform the industry will be measured against.”
Financial services firms face a clear mandate to modernize — yet solutions combining true agentic capability with firm-level customization and compliance-by-design architecture remain rare. The urgency is real: last month, Altruist, a single AI-powered tax planning tool contributed to notable declines across Schwab and LPL as well as other giants of the financial services industry — a signal that agentic AI is no longer a niche conversation but an immediate force reshaping wealth management. Datalign’s custom agent offering is built for that moment, serving independent RIAs, banks, wire houses, and wealth firms of any size.
Unlike off-the-shelf models — which offer generative capability but little or no compliance infrastructure, no firm-specific grounding, and no structured financial tooling — Datalign’s agents are built on Halo, a purpose-built agentic AI framework designed from the ground up for regulated financial services.
Each agent draws on the firm’s own knowledge base — investment philosophy, educational content, financial calculators, market perspectives — retrieving and reasoning over those materials at query time, with full source attribution and confidence scoring. Combined with Halo’s interactive financial toolbox, clients get answers grounded in the firm’s actual expertise and can apply them directly to their own simulations.
“When an agent is grounded in a firm’s own knowledge base, and every response carries a full chain of rationale and source attribution, you get better outputs, verifiable compliance and a better experience for the end client,” said Andy Berkheimer, CTO of Datalign Advisory. “This grounding gives us precision that general-purpose AI can’t match—and in a regulated industry, precision is everything.”
What sets Datalign apart is not just the intelligence of its agents, but the compliance infrastructure surrounding them. Every agent response passes through Datalign’s multi-layered compliance architecture before reaching a client or advisor. This architecture is designed to meet or exceed current SEC requirements for the use of AI in financial products, both by clarifying the role AI plays in generating each response and by providing full explainability for every detail—whether sourced from AI reasoning, structured data tools or a combination of the two.
Precision in retrieval is only part of the story. What distinguishes Halo from conventional AI tools is how it extends the advisor’s reach. When a client asks how a downturn might affect their retirement, Halo runs a personalized projection, surfaces the firm’s perspective, and presents both in a single conversation. Clients can explore interactive tools and ask follow-up questions between meetings. The advisor sets the strategy; Halo delivers it at scale.
“These aren’t back-office tools the AI uses on the client’s behalf — they’re the same tools the client interacts with directly,” said Lucas Seibert, Technical Lead at Datalign Advisory. “Every interaction becomes structured context the AI builds on. That’s the difference between a chatbot bolted onto a product and intelligence native to every layer of the experience.”
For advisory firms, the question is no longer whether to adopt AI but whether it will strengthen or dilute client relationships. Off-the-shelf tools force a tradeoff: scale at the cost of the firm’s voice, or compliance at the cost of client experience. Halo eliminates that tradeoff.
Eric Amar, Founder & CEO of Accelerated Wealth Partners and former CGO of Focus Financial, offered his thoughts: “Datalign’s ability to build custom AI agents grounded in an advisory firm’s investment thesis, institutional knowledge and product integrations is a gamechanger,” said Amar. “Whether you’re a large firm or a growing RIA, the opportunity to offer clients an intelligent, branded experience—one that actually reflects how your team thinks—changes the conversation about what AI can do for this industry.”
Custom AI agents join Datalign’s existing suite of organic growth solutions—including GEOsAI geographic targeting, Relationship AI prospect intelligence and best-in-class 1:1 lead generation—extending the company’s position as the comprehensive AI-native growth platform for wealth management.
ABOUT DATALIGN ADVISORY
Datalign Advisory offers a comprehensive AI-native organic growth platform serving the wealth management industry. Datalign connects Americans with fiduciary advisors through a free-to-use, AI-enhanced platform.
We launched in 2022 from the heart of Cambridge’s innovation hub. As an SEC-registered business, our platform has served over 100,000 consumers and referred more than $80 billion in assets to 13,000+ trusted advisors. 86% of advisors on our platform appeared on the 2023 Barron’s Top RIA list.
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Press: Ulrike Klein, [email protected]
