Inner Circle Fuel Day brings big New Year savings for loyalty members in 29 states
CHARLOTTE, N.C.–(BUSINESS WIRE)–#circlek—Circle K, the global convenience store chain, is ringing in the new year by putting savings directly back into customers’ wallets with a post-holiday Inner Circle Fuel Day event. On Thursday, January 15, from 12:00 a.m. to 11:59 p.m. local time, members of the brand’s free rewards membership program, Inner Circle, can save 40 cents* per gallon of fuel at more than 5,000 stores across the United States.
“Every dollar matters—especially as customers recover from holiday expenses and look for ways to start the year off with smart savings,” said Louise Warner, Executive Vice President of Operations, North America, for Circle K. “Fuel Day is our way of giving back and rewarding Inner Circle members with meaningful savings on something essential.”
Inner Circle members can simply enter the phone number associated with their account at the pump or inside at checkout to unlock their Inner Circle Fuel Day discount.
Joining Inner Circle is free, easy and gives members access to ongoing savings and benefits that help keep financial resolutions in check all year long. Customers can enroll in four ways:
- Text JOIN to 25050**
- Download the Circle K app and create an account
- Join online via the Circle K website
- Enter their mobile number at the pump or checkout to receive a text message with a quick enrollment link
To find participating locations and confirm Inner Circle program availability, visit circlek.com/inner-circle-fuel-day or check the Circle K mobile app.
*Inner Circle fuel promotion starts Thursday, January 15, 2026, at 12 a.m. (local time) and ends at 11:59 p.m. (local time) at participating company-operated and select franchise-operated fuel locations, while supplies last. Only fully registered members of Inner Circle can enjoy this offer. In order to redeem offer, registered members must enter the phone number associated with their Inner Circle account at the pump or inside at the cash register prior to the transaction. This offer does not stack with any other Inner Circle fuel offers (including, but not limited to, the initial enrollment offer and the everyday fuel discount). Limit 35 gallons per transaction. One-time use only. The price on the pump reflects the discounted price during that time. See https://www.circlek.com/inner-circle-fuel-day for more details. Offer is not eligible in the following states: AK, CT, DE, HI, ID, KS, MA, ME, MN, MT, NE, ND, NH, NJ, OK, RI, SD, UT, VT, WI & WY.
**Message and data rates may apply. Text STOP to opt-out. See www.circlek.com/ictc for more details.
About Inner Circle
Inner Circle is Circle K’s free rewards program offering discounts on fuel, drinks, and other exclusive perks. Since launching in June 2023, the Inner Circle membership program has experienced exponential growth and is now available in over 5,000 stores in 29 states.
About Alimentation Couche-Tard Inc.
Couche-Tard is a global leader in convenience and mobility, operating in 29 countries and territories, with close to 17,300 stores, of which approximately 13,200 offer road transportation fuel. With its well-known Couche-Tard and Circle K banners, it is one of the largest independent convenience store operators in the United States and it is a leader in the convenience store industry and road transportation fuel retail in Canada, Scandinavia, the Baltics, Belgium, as well as in Ireland. It also has an important presence in Luxembourg, Germany, the Netherlands, Poland, as well as in Hong Kong Special Administrative Region of the People’s Republic of China. Approximately 149,500 people are employed throughout its network.
Contacts
Burson for Circle K
[email protected]


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