Marketing
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Applied AI in Data Analytics: Use Cases Driving Business Insights
Artificial Intelligence (AI) is revolutionizing the way businesses approach data analytics and reporting. Traditional data analysis, often reactive and manual,…
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Automation, Transparency and Trust: The Future of Affiliate Marketing in an AI-First World
UK affiliate marketing spending hit £1.67 billion in 2023, showing a strong sign of continued investment in the channel. Yet…
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We Thought We Knew What Made People Respond, Until a LinkedIn Profile API Proved Us Wrong
For most of last year, our outreach team lived in a perpetual state of optimisation. We shortened subject lines, replaced…
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Reshaping Influence: How AI is Transforming Influencer Marketing
Artificial Intelligence is rapidly transforming from an experimental technology to an essential component of effective marketing strategies. With global investment…
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How PR will help businesses capitalise on the whiplash shift to AI search
AI is changing how people make decisions. Whether it’s a CIO selecting a new cybersecurity provider, a founder comparing cloud…
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Breaking Free from Workflows: How Agentic AI is Reinventing Marketing
A few weeks ago, I sat with our marketing operations team as we took a sledgehammer to what has been…
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Gemist raises $6M to modernize jewelry sales with its full-stack customization platform
The jewelry industry is finally getting its tech upgrade. Los Angeles-based startup Gemist has raised a $6 million seed round…
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How AI-Powered Search is Transforming Ad Monetization
The old search-and-click routine is quietly unraveling, replaced by AI-driven search tools that are sleek, conversational, and increasingly addictive. What…
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Creativity Without a Body: Why AI Is Reshaping How We Tell Stories, Not Just How We Work.
For most of human history, creativity was inseparable from the body. We wrote with our hands, painted with brushes, composed…
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Generative AI in Sports Marketing: Crafting Hyper-Personalized Fan Experiences
The digital age has permanently transformed how fans engage with sports. At the forefront of this revolution is generative AI,…
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