Marketing
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Reshaping Influence: How AI is Transforming Influencer Marketing
Artificial Intelligence is rapidly transforming from an experimental technology to an essential component of effective marketing strategies. With global investment…
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How PR will help businesses capitalise on the whiplash shift to AI search
AI is changing how people make decisions. Whether it’s a CIO selecting a new cybersecurity provider, a founder comparing cloud…
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Breaking Free from Workflows: How Agentic AI is Reinventing Marketing
A few weeks ago, I sat with our marketing operations team as we took a sledgehammer to what has been…
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Gemist raises $6M to modernize jewelry sales with its full-stack customization platform
The jewelry industry is finally getting its tech upgrade. Los Angeles-based startup Gemist has raised a $6 million seed round…
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How AI-Powered Search is Transforming Ad Monetization
The old search-and-click routine is quietly unraveling, replaced by AI-driven search tools that are sleek, conversational, and increasingly addictive. What…
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Creativity Without a Body: Why AI Is Reshaping How We Tell Stories, Not Just How We Work.
For most of human history, creativity was inseparable from the body. We wrote with our hands, painted with brushes, composed…
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Generative AI in Sports Marketing: Crafting Hyper-Personalized Fan Experiences
The digital age has permanently transformed how fans engage with sports. At the forefront of this revolution is generative AI,…
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AI in Marketing: How to Ride the Robot Wave Without Wiping Out
If you’re reading this, congratulations—you haven’t been replaced by an AI… yet. Artificial Intelligence is revolutionizing the way businesses operate,…
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I Use AI Every Day in Marketing—Here’s What’s Actually Driving Results
AI isn’t something I’m experimenting with—it’s something I’ve operationalized. As Director of Marketing at a fast scaling fintech, I don’t…
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