Topics
This is for all topics on the website under the archives section!
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AI Isn’t Disrupting Ad Tech. It’s Building Its Foundation.
Industry headlines shriek about disruption: “AI is destabilizing the market.” “Tech is moving too fast.” The tone is breathless, and…
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AI in PR and marketing is here. What does the future hold?
71 per cent of PR professionals view artificial intelligence (AI) as ‘extremely or very important to the future of PR’, with 54 per…
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From Systems of Records to Systems of Action: Why AI Transformation requires more than AI add-on features
Madhu Gurumurthy, former Google executive and founder, recently captured a critical insight: “AI has a product problem. Not a model…
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Are SaaS and Enterprise Apps Finally Dead?
The launch of GPT-5 has resurfaced the old chestnut that “AI is going to kill SaaS”. When I see this…
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Integrating ethical AI into the UK public sector
As the UK attempts to turbocharge lagging productivity, the public sector is integrating AI tools. Government departments are piloting their…
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AI and Cybersecurity: Friend or Foe?
Artificial intelligence is changing the world of cybersecurity at a pace few could have predicted. For defenders, AI is a…
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How AI Improves Quality Assurance and Operational Reliability
When people talk about AI transforming business, the focus usually falls on customer engagement, predictive analytics, or marketing intelligence. These…
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High Prices, Increased Returns, & Tariffs: How AI Can Keep the Festive Season Profitable
Is the UK retail industry preparing for another gloomy festive season? On the heels of 2024’s meagre sales growth during the November…
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