AIJ Guest Post21 February 2024

The Gold Rush in Martech: Leveraging Generative AI and Quality Data for Competitive Advantage

Martech is witnessing a new era of innovation, primarily driven by the advent of generative artificial intelligence (AI). This surge…

Aylish Jarvie28 September 2023

Transforming Marketing Field – 7 Tips for Marketers to Remain Updated

In the fast-paced world of marketing, staying current with the latest trends and techniques is crucial for success. The marketing…

The proliferation of short-form video content in recent years is nothing short of remarkable, captivating audiences across the globe—and it’s…

The role of today’s CMO has changed significantly with technologies such as Artificial Intelligence shaking up how brands approach marketing.…

Unless you don’t read the news or don’t have access to the Internet, you would have heard of ChatGPT, or…

Nowadays, influencer marketing takes place in the context of algorithms, instant trends, and tons of content that seldom few have…

AIJ Guest Post17 January 2023

A Turning Point for AI By the end of 2022, talk about artificial intelligence was front and center – for…

Max Kraynov9 January 2023

This December, news and social media feeds were littered with AI-generated musings, portraits, and attempted essays. The sudden virality of…

Stan Chauvin8 January 2023

We have seen huge advancements in the field of AI over the last 20 years with the development and popularisation…

We’re now approaching the final hurdle on the road to a privacy-first, cookieless future. The options available to advertisers, marketers…