Marketing & Customer
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The New Age of AI Creativity: From Efficiency to Imagination
In the last year, we’ve seen a powerful shift in how advertisers think about AI. Where once it was confined…
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AI, the Great Equalizer in Programmatic Advertising and a Wake-Up Call for the Old Guard
Since 2005, a few giants have ruled programmatic advertising. And if you were anyone, you had to work. The Big…
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The government plans to ‘unleash AI’: Here’s how to make it work for commerce
At the start of this year, the UK government announced its plans to “unleash AI” through the AI Opportunities Action…
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How Generative AI Is Changing the Digital Marketing Mix
AI is like an earthquake for digital marketing — every leader feels the ground shaking. The question isn’t whether change…
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Ditch the Buffering Blues: Is Krooz TV HD Your Streaming Savior?
We’ve all been there. You settle in for movie night, popcorn in hand, only to be greeted by the dreaded…
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The AI-Powered Paradigm: Remaking UK Marketing in 2025
In 2025, the trajectory of marketing has been irrevocably altered with Artificial Intelligence (AI) firmly establishing itself not merely as…
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Marketing’s AI wake-up call: Time to think bigger
The buzz around AI in marketing has reached fever pitch, but often, the conversation feels frustratingly narrow. We’re fixating on…
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Creating AI-Catching Marketing Campaigns
AI is more than streamlining and automation, it’s all about understanding the consumer to effectively predict their behaviour. Personalisation and…
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The Future of Critical Thinking in Advertising: Training Junior Teams for the AI Era
As advertising agencies embrace Generative AI (GenAI) for content creation, campaign optimization and strategic insights, a critical question emerges: how…
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Reimagining CMOs’ strategies in the AI era
Brand marketers in the financial services industry have long recognised the importance of ensuring an efficient and enjoyable customer journey,…
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