Discover how KPMG increased visibility and brand awareness across 24 countries, driving dozens of competition entries and connecting with senior decision-makers globally.
The AI Journal Difference
Countries Reached
Campaigns delivered across 24 countries, driving global engagement.
Entries
Generated over 75 competition entries from senior decision-makers.
Engagement Rate
Engagement rate for campaign content, showcasing high interest.
Accounts Reached
Direct marketing campaigns reached, enhancing brand visibility.
Overview
KPMG, a global leader in audit, tax, and advisory services, sought to amplify its presence among senior decision-makers across the USA, Europe, and beyond. Partnering with The AI Journal, KPMG aimed to elevate its branding and visibility while increasing participation in the KPMG Global Tech Innovator competition—a global initiative recognizing businesses at the forefront of technological breakthroughs.
Through a strategic blend of direct email marketing, sponsored content, thought leadership, and interviews, The AI Journal delivered a comprehensive campaign that successfully positioned KPMG as a pioneer in innovation.
Challenges
KPMG faced two key challenges which led to them looking to The AI Journal to bring expertise and know how to ensure the campaign got impressive results.
Expanding Global Reach: They needed to connect with a targeted audience of senior decision-makers in 24 countries participating in the competition, with a focus on technology and innovation.
Driving Competition Participation: Increasing applications for their Global Tech Innovator competition required reaching businesses actively seeking innovative solutions.
Solutions
The AI Journal designed a tailored campaign to address KPMG’s goals, emphasizing branding, visibility, and engagement:
Targeted Outreach to Senior Decision-Makers: Executed direct email marketing campaigns to connect with a selective audience, ensuring the message reached technology leaders and decision-makers actively seeking AI solutions.
Sponsored Content for Brand Visibility: Published thought leadership articles highlighting KPMG’s services, specialties, and the benefits of participating in the Tech Innovator competition. Crafted engaging narratives showcasing KPMG’s role as a global leader in driving technological innovation.
Interviews and Video Features: Conducted video series interviews with team leaders from different KPMG global teams adding new channels of engagement and brand awareness.
Global Initiative Highlighting Industry Breakthroughs: Positioned KPMG’s competition as a facilitator for businesses making technological strides with an in-person event at Web Summit in Lisbon, Portugal.
Results
Dozens of New Applications: The targeted approach led to a significant increase in competition entries, showcasing KPMG’s ability to attract innovative businesses from 24 countries.
Enhanced Brand Visibility: Positioned KPMG’s brand, services, and competition at the forefront of a highly selective audience. Strengthened KPMG’s reputation as a thought leader in technological innovation.
Meaningful Global Impact: Created new connections for KPMG and its customers with groundbreaking businesses applying high-tech solutions across industries.
Success at Web Summit: The competition’s winners were announced at one of the world’s largest technology events, further solidifying KPMG’s status as a leader in fostering innovation.
Take your customer engagement to the next level with The AI Journal
Is your business ready to elevate its market research, demand generation, or customer engagement strategies? Like Expert.ai, Tazi AI, and other leading companies, you can leverage The AI Journal’s extensive network and expert services to boost your brand visibility and deliver actionable insights that drive success.
Our tailored research, content development, and demand generation solutions are designed to help businesses like yours stay ahead of the competition and achieve measurable results.
Start your journey today and discover how The AI Journal can partner with you to enhance customer success and take your business to new heights. Get in touch to learn more about our services and see how we can help you achieve your goals.
About Company
Related Info
Services used: Webinars, Sponsored Content, Direct Marketing
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