New Board to Accelerate Performance-Driven CGI Innovation Across DOOH and Mobile
NEW YORK–(BUSINESS WIRE)–Big Happy, the creative-first, performance-powered adtech platform, today announced the formation of its Board of Advisors. As consumer journeys increasingly shift between physical and digital environments, the newly formed board — composed of senior leaders across media, marketing, and brand strategy — will help guide Big Happy’s next phase of growth and elevate the role of cinematic creative as a scalable performance driver across screens.
“We’re thrilled to welcome a board of leaders who share our belief that creative isn’t an add-on – it’s a key performance lever. When executed with precision across screens, it drives measurable, scalable business results,” said Jonathan Frohlinger, Founder and CEO of Big Happy. “Their guidance will help us define the next era of omnichannel advertising, where DOOH and mobile work in tandem to deliver measurable lift, stronger conversion, and incremental growth.”
The 2026 Big Happy Advisory Board includes:
- Adam Gerber — Former Head of Ads Commercialization, Netflix; Former SVP of Investment Strategy, GroupM
- Brian Rappaport — CEO, Quan Media Group
- Chris Price — VP, Media & Connected Consumer Experiences, Heineken
- Daniel Mouradian — SVP, Global Client Solutions, Innovid
- Greg Reilly — President & CEO, iCleanse (formerly Dentsu Health)
- Katie Haniffy — Vice President of Media, Dick’s Sporting Goods
- Melissa Gordon-Ring — Global President, Omnicom Media Health
- Meredith Herman — Global Head of Marketing Acceleration, Kenvue
- Natalie Holloway — CEO & Co-Founder, Bala
- Sarah Sehgal — Director of Growth Marketing & Ops, OpenSesame
Big Happy has earned the trust of Fortune 500 partners through its proprietary creative ad platform, built on advanced CGI technology and omnichannel precision. The platform centralizes advanced 3D creative production, media activation, targeting, and measurement, enabling fast, scalable deployment of cinematic ad experiences across mobile and digital out-of-home channels, delivering 54% higher brand recall and 7x greater engagement than industry standard.
“The rules of attention have changed,” said Greg Reilly, CEO of iCleanse Health and former President of Dentsu Health. “The flood of content has eroded our ability to reliably capture attention and earn trust, and brands can no longer rely on reach alone to drive real outcomes. Pairing high-impact creative with precision targeting across DOOH and mobile is transforming how brands create meaningful connections, influence behavior, and deliver tangible impact for the audiences they serve. In this environment, quality content that earns attention is what separates brands that grow from those that fade.”
Big Happy is leading that content shift, combining CGI-powered storytelling with tech-enabled execution to deliver immersive creative that drives measurable results. Their end-to-end platform builds, activates, and optimizes cinematic creative across DOOH and mobile using advanced targeting variables including audience segmentation, location intelligence, environmental triggers such as weather and real-time data feeds, and contextual signals. Fully integrated with all major DSPs and leading measurement providers, the platform activates across 7,000+ premium mobile publishers and 1M+ DOOH screens, delivering measurable performance at scale.
Learn more at https://www.bighappy.co/.
About Big Happy:
Big Happy reimagines advertising by putting creative at its core, consistently delivering the KPIs that matter most. The Big Happy team crafts cinematic, story-driven omnichannel ad experiences that engage consumers and move them to act. Their unique blend of cutting-edge ad technologies, combined with a premium publisher network, results in ad units that deliver 14x higher brand recall and 4x more product interest. Trusted by Fortune 500 brands, Big Happy’s end-to-end platform offers faster turnaround for custom creatives, with audience precision, scale, & performance. That’s why brands keep coming back, campaign after campaign. Visit www.BigHappy.co to learn more.
Contacts
Meagan Solano
[email protected]
571-271-9336
