Geneva-based IT financial management specialist Alexandre Gay has developed a structured 90-day engagement model that gives IT Heads full visibility into their total cost of ownership, defensible forecasts, and a prioritised opportunity roadmap, backed by a risk-reversal guarantee.
— Alexandre Gay, founder and Managing Director of BG&A, has announced the formal positioning of the IT Cost Control System, a structured IT financial management programme designed to take IT leaders from financial chaos to full cost transparency, control, and optimisation in under 90 days.
Gay founded BG&A at the end of 2022 after observing a consistent and costly gap in the market: IT heads at major organisations were operating without reliable visibility into their true costs, without defensible total cost of ownership models, and without the financial governance frameworks needed to have credible conversations with finance teams, boards, and vendors. Existing consultancies, in his assessment, were not solving it.
“Most IT Heads are living in financial chaos every single day,” Gay notes. “Budget surprises, no real visibility into true IT costs, vendor cost leakage, unreliable forecasts, painful budget cuts, and difficult conversations with Finance. And they have no idea how much money and control they are leaving on the table.”
The IT Cost Control System: From Financial Chaos to Governed Transparency
The IT Cost Control System is built around four deliverables: full IT cost transparency, defensible total cost of ownership models, a prioritised technology cost reduction opportunity roadmap, and professional financial governance. Engagements are completed within 90 days and backed by a risk-reversal guarantee: if the IT Head does not accept the deliverables, the client pays nothing.
Gay identifies seven signs that an IT organisation is still operating as a financial black box: frequent budget surprises and unreliable forecasts, low or no visibility into true IT costs across run and change, vendor leakage from unexpected costs that were not anticipated, poor data aggregation preventing a single source of truth, cost optimisation programmes that lead to unplanned service quality drops, an absence of proper business cases, and difficulty securing budget approval because spend control cannot be demonstrated.
The IT Cost Control System addresses each of these systematically, replacing opacity with structure and reactive firefighting with proactive IT financial management governance.
A Track Record Across Fortune Global 500 Clients
Gay brings significant enterprise credentials to BG&A’s work. He has served dozens of clients across multiple engagements, notably Fortune Global 500 companies spanning insurance and banking, including Crédit Agricole, Generali, Société Générale, and Allianz Global Investor, energy, including ENGIE, Enedis, GRDF, and EDF, technology service providers including Wipro, HCL, and Tech Mahindra, and industrials including Thales, Saint-Gobain, Deutsche Post, DHL, and Rexel.
His advisory work has covered large-scale IT cost optimisation programmes, sourcing transactions and commercial RFP evaluations with a total contract value of up to €800 million, investment evaluation and business case development, IT total cost of ownership modelling, technology cost reduction programmes, and M&A advisory, including strategy development, target screening, and valuation. His market experience spans Germany, France, Switzerland, the United States, Italy, and the United Kingdom.
Addressing the Core IT Financial Management Problem
Gay’s diagnosis of the IT financial management challenge is precise. IT organisations are expected to evolve, optimise costs, and double down on strategic investments simultaneously. But the data required to make those decisions is typically hidden and unstructured. Stakeholders across IT and finance are working without a common language. And the financial implications of different scenarios remain invisible until decisions have already been made.
The IT Cost Control System is designed to change that. By establishing a defensible total cost of ownership model from the outset, creating a single source of truth for IT cost data, and building governance frameworks that deliver verified value every quarter, BG&A gives IT Heads the visibility and credibility they need to lead their organisations through transformation rather than simply manage the consequences of it.
IT Cost Transparency Diagnostic
For IT leaders who want to understand where they currently stand, Gay offers a free 30-minute IT Cost Transparency Diagnostic, a direct, no-pitch conversation focused on an honest assessment of the organisation’s current IT financial management position.
The diagnostic is available for booking at calendly.com/alexandre-gay-b-g-associates.
About BG&A
BG&A is a Geneva-based IT financial management and technology cost reduction consultancy founded by Alexandre Gay, helping IT Heads at major organisations achieve full IT cost transparency, defensible total cost of ownership models, and professional financial governance in under 90 days. The firm has served Fortune Global 500 clients across insurance, banking, energy, technology services, and industrials in Germany, France, Switzerland, the United States, Italy, and the United Kingdom. For more information and all BG&A insights, visit b-g-associates.com.
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