Faceless Content is a Dead End: Why AI Can’t Replace the Human Touch In Creator Marketing
Why creators and marketers should treat AI as a backstage tool rather than a forward-facing figure to connect with audiences. The internet is no stranger to... Read more.
The EU AI Act is here – is your data ready to lead?
The accelerated adoption of AI and generative AI tools has reshaped the business landscape. With powerful capabilities now within reach, organisations are rapidly... Read more.
Adapt or collapse: Why AI Is the lifeline for UK hauliers in an era of economic uncertainty
The haulage industry is a key pillar of UK plc, responsible for transporting 89% of all goods moved by land – everything from supermarket goods to industrial... Read more.
The End of the AI Singularity Dream — Welcome to the Age of Multiplicity
For decades, the dominant AI narrative has been about chasing the Singularity — the moment when one all-powerful, all-knowing system eclipses human intelligence.... Read more.
The Model Isn’t the Moat: AI’s Edge is Data Infrastructure
As the old axiom in the data world goes, “garbage in, garbage out.” We are seeing the truth of this play out in the M&A market, where legacy companies... Read more.
Beyond the Algorithm: Why a Sociotechnical Approach is Key to Trustworthy AI for Healthcare
AI- and data-driven innovations are touted as the next leap forward in medical technologies, with the potential to improve care and relieve overburdened healthcare... Read more.
How do you overcome the double-edged sword of AI?
Artificial intelligence undeniably creates productivity gains, but it can also encourage feelings of wariness for workers, with many concerned their role might be... Read more.
A DevOps dilemma? AI boosts productivity but risks developer backlash
Generative AI is rightly being recognised for its positive impact on productivity within the tech sector, largely for its ability to automate the most repetitive... Read more.
Rethinking Work with AI-Augmented Employees
AI is augmenting, even pervading, so many jobs now, that company leaders face a “double” AI upskilling challenge. Company leaders and workforces will not... Read more.
AI cannot outrun quality data in email marketing, here’s why
The AI market grew beyond $184 billion last year, a jump of almost $50bn from the year previous, and the growth is showing no signs of slowing down. Fuelled by vast... Read more.