Measuring What Matters: How Dhivya Changed the Way Enterprises Think About Marketing Attribution
Enterprise marketing has long suffered from a strange contradiction. Companies spend more on marketing than ever before, track more signals than they know what to... Read more.
Furniture Business in Times of Crisis: Experience and Strategies of Viktor Sobolevskyi
In periods of economic and geopolitical turbulence, few industries remain unaffected. The furniture business, which responds sensitively to consumer sentiment and... Read more.
Refining the Role of AI in Software Solutions: An Interview with Gennadii Turutin, Software Engineer and Innovator in AI
When people discuss artificial intelligence, most of the attention centers on model breakthroughs. For Gennadii Turutin, however, genuine progress happens when software... Read more.
From the Wild West to the Rulebook: Responsible Generative AI, the Emerging Market of GenAI Compliance Tech
At the 2025 World Economic Forum (WEF) Annual Meeting in Davos, global leaders identified misinformation and disinformation, amplified by AI-generated content, as... Read more.
Manifesting the Promise of Generative AI for Business Intelligence
The rise of Generative AI and Large Language Models (LLMs) has accelerated productivity and unlocked a diverse set of use cases in enterprises. In a particularly... Read more.
Artificial Intelligence: Balancing Innovation and Ethical Responsibility in the Digital Era
Artificial Intelligence (AI) continues to reshape the modern world, revolutionizing business, healthcare, education, and nearly every aspect of human interaction.... Read more.
AI-Powered Object Detection: Transforming Retail Inventory Management
The retail environment is undergoing seismic change, with artificial intelligence (AI) technology assuming command, driving innovation, and redefining operational... Read more.
Forecasting Techniques in Predictive Analytics: Leveraging Database Management for Scalability and Real-Time Insights
Forecasting has always been at the heart of predictive analytics, but as datasets expand and decision cycles shorten, organizations are turning to more scalable... Read more.
How AI Is Reshaping Investment Strategies: An Insider’s View from a Quant Trading Expert
In 2024, the integration of artificial intelligence into the investment process evolved from a trend into the new normal—becoming a subject of increasing regulatory... Read more.
Metrics, Teams, and the Future of Data: Insights from START’s CDO Dmitriy Zolotukhin
START is one of the leading online streaming platforms in Russia. It uses data to develop business, personalise user experiences, and optimise content strategies.... Read more.