Michael Watson

Author

Michael Watson

Michael is co-founder of Aircards, an end-to-end service for the creation of web-based augmented reality marketing campaigns. Michael has been in the advertising and marketing sector for 8 years, particularly focused on innovative ad-tech that enables brands and organisations to stay ahead of the curve and provide outstanding experiences for their consumers. When not working, you can find Michael supporting the Green Bay Packers or playing golf!

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Augmented Reality Experiences Replacing Live Events

One of the biggest industries to be hit by the pandemic has been the events industry. Conferences, expos, and brand-specific events have all been cancelled due ... Read more.

Metaverse

May 21, 2020 1

3 Great Examples of How Augmented Reality in Retail is Changing E-Commerce

Augmented Reality (AR) in retail is revolutionizing shopping by putting the products in front of customers through 2D experiences and 3D models. AR in retail en... Read more.

Metaverse

March 11, 2020 1