Ganna Pogrebna

Professor Ganna Pogrebna is a Lead for Behavioural Data Science at the Alan Turing Institute. Blending behavioural science, AI, computer science, data analytics, engineering, and business model innovation, Ganna helps cities, businesses, charities, and individuals to better understand why they make decisions they make and how they can optimise their behaviour to achieve higher profit, better social outcomes, as well as flourish and bolster their wellbeing. Her recent projects focus on smart technological and social systems, cybersecurity, human-computer and human-data interactions as well as business models. Ganna is one of the UK TechWomen100 Winners in 2019 and is a frequent blogger on behavioural data science at the Data Driven YouTube channel and on cybersecurity as a behavioural science at the CyberBitsEtc.org blog.