In 2025, pressure on organizations is reaching fever-pitch as enterprises face volatile business conditions, the changing global market and the rise of AI.
This is also having a significant impact on the labor market, changing the way companies hire and the types of roles that are most in demand, and driving major shifts in employee expectations.
Traditional talent acquisition and training programs are, in turn, struggling to keep pace. It’s never been more important for companies to find a scalable way to evaluate employee skills that align talent capabilities with fast-evolving business needs.
In addition, the rise of the latest workplace trend, ‘quiet cracking’, suggests employees are more disengaged than ever, contributing to lowered productivity, increased turnover, and poor team dynamics.
AI offers a way to help overstretched HR teams refocus their energy on internal engagement schemes, and to transform the way recruiters approach hiring. It also promises to reduce job search fatigue and help job hunters find the best-fit roles for their skills.
Below is a look into three of the ways AI is being used across HR and recruitment.
How the technology is changing organizational functions
According to Ranjit Tinaikar, CEO of Ness Digital Engineering, while artificial intelligence (AI) has been a buzzword across industries, companies worldwide have yet to harness the full potential. The New York-based tech leader stressed that leaders must first grasp the concept of AI to effectively guide their organizations through the transformative journey it entails.
Enterprise leaders, for one, are proving to be eager adopters of AI solutions. According to a Gallup survey on AI in the Workplace, 93% of Fortune 500 Chief Human Resource Officers (CHROs) have begun integrating AI tools and technologies to enhance business practices. Companies such as Prohance, which enables leaders to make smarter decisions using data and analytics for distributed workforces, Vistio, which optimizes contact centers using its proprietary AI, and Rayda, which helps to equip and off-board employee equipment seamlessly, are three examples of this.
This signals widespread adoption across the vast majority of Fortune 500 companies that could reshape traditional functions. Here, AI has the ability to take care of a number of administrative tasks to boost productivity.
Internally, it can be used to answer common employee questions, build a knowledge base, manage the intranet, draft internal communications or newsletters.
It can also go further with some of the more strategic areas of HR. AI-enhanced employer branding, for example, would leverage AI-powered tools to analyze online data, social media, and candidate feedback to optimize employer branding strategies and content.
In addition, AI can analyze vast amounts of workforce data to predict future hiring needs, identify skills gaps, and optimize talent allocation, enabling proactive and strategic workforce planning. Further, the pace of technology and software development is set to accelerate as companies like Signadot introduce AI-powered testing solutions.
Artificial intelligence and its impact on talent acquisition
AI is also expected to play a more leading role when it comes to talent acquisition.
Hiring has always been a manual and labor-intensive process. After posting a job advertisement, recruiters must sift through resumes, organize and conduct interviews and make a final selection based on performance combined with a dose of intuition.
The time-consuming nature of the hiring process also has a significant impact on the bottom line. Recruiting a new hire costs $4,700 on average and takes around 41 days, according to the SHRM.
Here, AI has the potential to not only reduce the number of days it takes to complete the hiring process, but also help to find the best-fit candidates for both the vacancy and the company.
AI can not only draft job descriptions, but also automatically tailor them based on real-time data and the recruitment platform. The technology can also help to screen candidates, instantly analyzing skills, experience, and behavioral patterns to determine the perfect match.
Further, it can also join the interview process to asses verbal and non-verbal cues, use predictive analytics to forecast long-term performance and cultural fit with greater precision and help with negotiations and onboarding.
When it comes to other business development and AI, MyUser is the first autonomous B2B sales platform that is helping companies to find leads, research prospects and send hyper-personalized emails, in addition to booking meetings.
AI for job seekers
However, it’s not just employers and recruiters that are set to benefit from AI. Job seekers often experience very similar frustrations to recruiters. For example, when job boards are flooded with generic postings, these individuals must trawl through hundreds, even thousands, of listings searching for their right match.
Meanwhile, personalizing resumes, drafting unique cover letters and completing application forms also takes a good deal of time. AI startup Goldbridge.ai, which launched its AI-powered platform this week, is on a mission to end job board fatigue and help job seekers find roles that actually match their skills and experience to streamline the recruitment process significantly.
For example, recruitment platforms like LinkedIn are the most common places to look for new job opportunities. However, according to a statement from the company, they capture only about 26% of available positions, as many companies opt to advertise on the company website to avoid listing fees.
The San Francisco-based startup uses its proprietary technology to address this by analyzing a user’s resume, experience, and preferences alongside real-time listings from over 30,000 company websites, scanning a database of more than two million roles to help them find the jobs hiding in plain sight.
Jesse Molina, the company’s CEO, explained that “opportunities should be discovered, not buried. We aim to ensure everyone has access to a personal career assistant delivering relevant openings daily.”
Originally designed as a tool for optimizing resumes, Goldbridge.ai began by using AI-driven keyword analysis to help users tailor their resumes to specific job descriptions. The platform has now grown into a full-scale job discovery engine, matching users to roles specifically fit for their profile using a proprietary job-matching algorithm in tandem with its resume-enhancing features.
