Antavo, the AI-powered loyalty platform, has launched the Optimizer, its newest product designed to transform loyalty programme data into goal-driven insights and strategy-ready reports. This launch marks the first time Antavo’s proprietary AI co-pilot, Timi AI, has been embedded directly into an Antavo product.
The Optimizer tackles a long-standing challenge for loyalty leaders: slow, manual reporting that leaves teams reacting to outdated information. By helping automate data analysis and report generation, it frees marketers from time-consuming spreadsheets and turns scattered data into clear, business-ready intelligence. Loyalty teams and CMOs can connect KPIs directly to business goals, ask questions in plain language and get instant answers, and spot risks and opportunities early — moving from reactive reporting to proactive, strategic decision-making.
Attila Kecsmar, CEO and Co-Founder at Antavo, said: “Loyalty leaders shouldn’t need to be data scientists to prove the value of their programmes. With the Optimizer, powered by Timi AI, we’re giving teams the clarity and confidence to act faster and demonstrate the true impact and value of loyalty.”
Timi AI supports every stage of loyalty programme development via real-time, on-demand video chat between the avatar and Antavo’s clients. Drawing upon the company’s experience and deep knowledge of the industry, communicating with Timi AI feels just like chatting with a colleague.
The Optimizer provides a unified dashboard that makes performance easy to understand at a glance and enables the seamless sharing of insights across departments, from marketing teams to the C-suite. Unlike generic business intelligence tools, the Optimizer is purpose-built around loyalty goals and delivers ready-to-use insights that connect programme activities directly to business outcomes.
Attila continued: ”Both loyalty managers and CMOs want tools that save time, reduce uncertainty, and turn loyalty programmes into growth engines that support business goals. This launch is about justifying investment, demonstrating value, and above all, helping brands deliver the kind of loyalty experiences customers expect in today’s market.”
For more information on the Optimizer, visit www.antavo.com.
