MIAMI, Oct. 8, 2025 /PRNewswire/ — AMPLIFY, a boutique public relations and marketing agency revolutionizing how law firms connect with the public, proudly announces that Bridget Mercuri, the firm’s PR and Earned Media Director, was featured on the PR 360 Podcast in Episode 295, titled “Turning Lawyers into Popular Thought Leaders.”
In the episode, Mercuri discusses how AMPLIFY helps attorneys and law firms cut through the noise to become trusted, recognizable thought leaders. Drawing from her extensive experience in legal PR and media relations, she shares insights on the power of earned media, the importance of authenticity in lawyer storytelling, and how to position legal professionals in the national conversation.
Unlike traditional legal marketing agencies that focus solely on advertising or digital tactics, AMPLIFY stands apart for its unique emphasis on earned media and public relations—securing real news coverage that builds credibility, trust, and long-term reputation. Through strategic storytelling and deep relationships with journalists, AMPLIFY transforms complex legal issues into human stories that resonate far beyond the courtroom.
“There are so many lawyers doing impactful work who simply aren’t being heard,” said Mercuri. “Our mission at AMPLIFY is to bridge that gap—by helping lawyers tell their stories in a way that resonates with journalists, communities, and clients alike.”
The conversation highlights how earned media has become one of the most valuable tools for law firms seeking to build influence and authority in an increasingly competitive legal landscape. Mercuri also explores practical strategies for lawyers to humanize complex legal issues, prepare for media interviews, and cultivate relationships with reporters in today’s fast-moving news environment.
The full episode, “Turning Lawyers into Popular Thought Leaders,” is available now on Spotify, Apple Podcasts, and GlobalResultsPR.com.
About AMPLIFY
AMPLIFY is a revolutionary boutique legal marketing and PR agency with one mission: to help law firms scale through story. Based in Palm Beach, New York, Miami, NY/NJ, Scottsdale, Boston, Minneapolis, and Montreal, we craft world-class narratives that build credibility and demand attention. Our work spans PR, earned and social media, powerful websites, and industry-leading video — all AI-optimized with a deep focus on how your firm will be found. For more information, visit www.amplifyforlawyers.com.
Media Contact:
Bridget Mercuri
Public Relations and Earned Media Director
AMPLIFY
Phone: (908)-612-3515
Email: [email protected]
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SOURCE Amplify for Lawyers
