Georgia healthcare leader brings deep market expertise, operational excellence, and strong community relationships
ATLANTA–(BUSINESS WIRE)–Anthem Blue Cross and Blue Shield of Georgia today announced that Amanda Free has been named President.
“Amanda is a trusted Georgia leader with a proven record of driving growth, operational excellence and community engagement,” said Robert Bunch, President, Commercial East Region & Specialty Business, Anthem Blue Cross and Blue Shield. “With more than 20 years of experience across sales, operations and consulting, she understands the needs of Georgia’s businesses and families and is well positioned to advance our focus on affordability, access and whole health.”
Free recently served as Vice President of Local Operations for Anthem Blue Cross and Blue Shield of Georgia’s Commercial Health Benefits division, where she leads operational sales support and market growth strategy across multiple functions. In 2025, she expanded her responsibilities to include individual and small group sales and account management, strengthening alignment and performance across business units.
Prior to joining Anthem, Free held leadership roles at Humana, including Market Vice President for Georgia and Louisiana, Employer Group, where she led strategy development and execution and built strong community and provider partnerships.
Throughout her career, Free has been recognized for driving operational discipline, aligning cross-functional teams, and developing high-performing talent. She is deeply engaged in the Georgia community, supporting organizations such as The Atlanta Women’s Foundation through their Inspire Atlanta program. She was recently appointed to serve on the board for Hope Atlanta and previously served on the University of Georgia Terry College of Business Young Alumni Board. Free maintains longstanding relationships across the employer, broker, and provider landscape throughout the state.
“I’m honored to serve as President of Anthem Blue Cross and Blue Shield of Georgia,” said Free. “Georgia is home, and I’m proud to lead a talented team dedicated to improving the health and well-being of the communities we serve. Together, we will continue advancing innovative solutions that deliver greater affordability, access and whole-person care for our members and employer partners across the state.”
Free succeeds Robert Bunch, who has transitioned to a new role within Anthem Blue Cross and Blue Shield, leading the East Region Commercial region and Anthem’s Specialty Business.
About Anthem Blue Cross and Blue Shield of Georgia
Anthem Blue Cross and Blue Shield of Georgia is the trade name of Blue Cross Blue Shield Healthcare Plan of Georgia, Inc., an independent licensee of the Blue Cross Blue Shield Association. ANTHEM is a registered trademark of Elevance Health. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Anthem Blue Cross and Blue Shield of Georgia is available at www.anthem.com.
Contacts
Media contact:
Kersha Cartwright
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678-767-0199
