Newcastle, UK — August 2025. Aircards, the multi-award-winning global immersive studio, has secured a £3.0 million growth capital investment from Foresight Group. The funding will power the international expansion of Aircards’ multi-faceted offering, bringing its blend of immersive content, interactive displays, and analytics platform to brands and consumers worldwide.
Since launching in 2020, Aircards has built a global reputation in the delivery of premium immersive campaigns for enterprise brands including Nike, L’Oréal, Diageo, Unilever, Louis Vuitton and Red Bull. The studio’s work spans AR, VR, mixed reality, CGI and AI-driven experiences with activations live in major cities, flagship retail, stadiums and cultural events worldwide.
Video: Aircards – Immersive Showreel
This investment will accelerate:
- Enhanced experiential capability: Expanding in-house fabrication to design and build the physical environments that bring immersive experiences into the real world. From LED tunnels and interactive pop-ups to AR-enabled magic mirrors and immersive shared spaces, Aircards can now deliver fully integrated, digital-plus-physical activations from concept to deployment, faster, with more creative control and built for scale.
- Invisionary: Aircards’ next-generation interactive display product line, led by the LUX-75™, an AI and AR-powered touchscreen DOOH display built for high-traffic spaces such as retail, airports, events and malls. The LUX-75™ combines immersive media, real-time analytics, gamified experiences, virtual try-ons and frictionless commerce, turning public screens into powerful engagement and revenue engines.
- Metalitix: Aircards’ proprietary spatial analytics platform, giving enterprise clients deep-level insight into how audiences explore and interact within 3D, AR and mixed reality environments. From heatmaps to gaze tracking and session playback, Metalitix turns engagement into measurable, actionable data.
To support this next phase, Euan Jarvie, former CEO of Dentsu UK&I and ex-president of EMEA IRI, joins Aircards as Executive Chair, bringing deep expertise in global media, technology, and scaling creative businesses.
Michael Watson, Co-Founder & COO, Aircards:
“We are delighted to have secured this investment from Foresight, which marks a significant milestone in Aircards’ journey. With Foresight’s backing, we’re scaling our core Studio, expanding our network of interactive AI and AR-enabled hardware displays, and growing the immersive software and fabrication capabilities that connect digital storytelling with impactful physical experiences.
Foresight’s vision aligns perfectly with our ambition to set new global standards for immersive brand engagement, while building on our proud roots in the North East, proving that world-class creative technology can thrive here and resonate worldwide”
Jordan Lavender, Senior Investment Manager at Foresight Group, commented: “Aircards has demonstrated strong growth since inception five years ago and Foresight is excited to support the highly talented team on their next phase of growth. The North East is home to many ambitious and innovative SMEs, and this investment marks a meaningful step in Foresight’s ongoing commitment to the region.”
From high-impact AR campaigns and virtual try-ons to connected DOOH displays and hybrid retail activations, Aircards’ work is setting the standard for immersive brand engagement. With fresh investment and expanded capability, the company is positioned to deliver experiences that are more ambitious, more measurable and more unforgettable than ever before.
About Aircards
Aircards combines excellence in spatial computing, mixed reality and physical fabrication to create interactive and immersive brand experiences with measurable impact. With a track record of ‘world first’ solutions, Aircards works with brands, including Diageo, L’Oréal and Unilever, across gaming, experiential, DOOH, and AR/VR/MR. Products include Invisionary Media, redefining interactive digital out-of-home with the LUX-75™ and Metalitix, the leading spatial analytics platform for mixed reality.
About Foresight Group (“Foresight”)
Founded in 1984, Foresight is a leading investment manager in real assets and capital for growth, operating across UK, Europe, and Australia.
With decades of experience, Foresight offers investors access to attractive investment opportunities at the forefront of change. Foresight actively builds and grows investment solutions to support the energy transition, decarbonise industry, enhance nature recovery and realise the economic potential of ambitious companies.
A constituent of the FTSE 250 index, Foresight’s diversified investment strategies combine financial and operational skillsets to maximise asset value and provide attractive returns to its investors. Its wide range of private and public funds is complemented with a variety of investment solutions designed for the retail market.
Foresight is united by a shared commitment to build a sustainable future and grow thriving companies and economies.
Media contact:
Matt Watson
Chief Marketing Officer
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+44 7554 423865
