I’m not going to waste your time here. AI content creation is wild at the moment, and it’s not going anywhere anytime soon. Nor should it.
We’re slowly abandoning the practice of creating AI-generated spam content and low-effort posts. Instead, we’re using AI as a powerful assistant to create high-value content that can stand the test of time, help people, and rank high.
So, now that the waters are settling a bit, where are we? Most importantly, where are we going regarding AI content creation?
How can you stay ahead of the curve?
How can you use it to keep your creative juices flowing?
How can it assist the creation process to make it faster, more valuable, and more efficient than ever?
Whether you’re scaling your marketing channels, building a strong brand, amplifying your online presence, or trying to manage the content creation, social media engagement, and SEO optimization, today we’re talking about the AI content creation strategies you need to know.
Let’s get into it.
How to use AI for video content production
No doubt video content is king and queen right now.
- A whopping 91% of businesses now use video as a marketing tool.
- 56% of marketers stated their top investment was in short-form content in 2024.
- 99% of video marketers say they’ll continue to use it.
- Video content gets shared 12 times more than text and images combined.
- Marketers using video marketing content make revenue 49% faster than those who don’t.
And the list goes on. Thanks, G2, for the stats.
Long story short, video has quickly become the dominant force in the content world.
Of course, the main problem for many businesses, especially small to medium-sized ones, is that it can be expensive to plan and produce (roughly $4,000 per minute at the upper end).
When you consider that you must post consistently, engage with the community, and so on, resources are consumed quickly.
Fortunately, AI tools are playing a huge role in making video creation more accessible than ever.
Whether it’s explainer videos, product demos, or catchy short clips for social media, AI stock videos can help you produce engaging video content that grabs attention.
That means it doesn’t matter if you’re using your phone and some mics to record a podcast, have a team producing shorts in the office, or use a production service; AI can help you save time and money and produce higher quality results.
All of which help your business raise more awareness and attract more customers.
How? You can use an AI video generator to produce high-quality clips as b-rolls or amplify your point in your video or advertisement. Simply use a text prompt and get an HD video back.
Maybe you want to add a professional voiceover (individually or to create a full promo video with both these tools), in which case you’ll wish to use an AI voice generator.
Then there are tools like video editing, platforms that turn long-form content into professionally formatted short-form content (think vertical framing for mobiles), AI captions and subtitles, script writing with ChatGPT, and so much more.
Essentially, any part of the video creation process you want to optimize, there’s a way to do it with AI.
How to use AI for your visuals
While video dominates the scene, there’s still a place for text and visuals. They’re essential, and you’ll need both to thrive.
We’re talking images for your blog posts, infographics, logos, social media posts, letterheads, profile pictures, thumbnails, and the rest.
Over the years, the standards for visuals in marketing and branding have skyrocketed. Cheesy stock photos are out, and everyone’s looking for custom, quality photos that make your business sing.
AI is leading the charge in this visual revolution.
AI-generated images transform how brands create marketing campaigns and build their online presence.
Think about it: you can now create unique, high-quality images in a fraction of the time it would take to hire a designer or photographer. Need an image in a specific style or with particular elements? AI image generators can handle it.
There’s no need to hire an expensive professional. We need to buy lots of expensive camera equipment—no need to have the skills.
Sure, getting professional work is ideal when you have the budget because you get their experience and insight, but in the meantime, AI image creation is where it’s at.
This means you can easily customize your visuals to match your brand identity and campaign goals. Plus, with AI, you can experiment with different styles and concepts without limitations.
So, even if you don’t know what you want, you have the tools to try it out.
If you’re unsure what this means, try the awesome AI image generator. It’s a game-changer for creating stunning visuals to make your brand stand out.
What about creating interactive and engaging content?
Blog posts, videos, social media posts – all essential.
But these days, many online browsers are looking for something more interactive. It’s easy for content to get lost in the massive waves of the Internet, with users absorbing over 74 GB of data daily and over 7.5 million blogs uploaded daily.
Your posts will likely get lost to many people (think how the algorithms serve up what they think is best), so you need something to stand out.
Hence, interactive content.
Think quizzes, polls, and infographics are all excellent tools for capturing attention and encouraging interaction.
These could be fun quizzes, such as “What kind of pizza are you?” or a little more serious, like “What would you do if you could do anything for your business?”
AI is making it easier than ever to create these types of dynamic content experiences. With AI-powered tools, you can design interactive elements tailored to your audience’s interests and preferences.
This personalized approach can work wonders for your marketing and branding campaigns. You can increase audience participation, generate leads, and foster brand loyalty by providing engaging and relevant content.
Imagine creating a quiz that helps your audience discover which of your products is the perfect fit for them. How about an interactive infographic that takes them through your brand’s story? The possibilities are endless.
With AI, you can create interactive content that informs, entertains, and delights your audience. This helps you build stronger connections and leave a lasting impression.
How to use AI to build a better and faster creation process
AI content creation tools can significantly speed up your content production process. That’s clear, but it only really works if you implement the right tools in the right place with the right know-how.
There is no point in using AI to generate a blog post if it penalizes your blog post, doesn’t read well, puts people off using your business, or you need to spend hours editing it for it to read right, meaning you could have just written it well from scratch.
So, how can you use AI to speed up content production without sacrificing quality? Here’s the deal:
#1 – Know Your Tools
Don’t just jump on the first AI bandwagon you see. Different tools excel at different things. Some are great for short-form content like social media captions, while others can help you generate full-blown articles (though those usually need more human editing).
Experiment and find what fits your needs.
#2 – AI is a Starting Point, NOT the Finish Line
Think of AI as your brainstorming buddy or a super-fast first-draft writer. It can give you a solid foundation, but your human touch makes it shine. Fact-check, add your unique insights, and refine the tone to match your brand.
#3 – Play to AI’s Strengths
AI is awesome at things like:
- Overcoming writer’s block: Stuck on an intro? AI can give you options to get those creative juices flowing.
- Repurposing content: Got a killer blog post? AI can help you turn it into social media snippets, email newsletters, or even a script for a short video.
- Data-driven content: Some AI tools can analyze trends and suggest topics your audience will love.
#4 – Don’t forget the human touch
Edited, polished content is key. AI can make suggestions, but you make the final call. This ensures your content is accurate, engaging, and reflects your brand’s voice.
#5 – Track your progress
Measuring your results is the best way to know if AI is helping! Are you publishing more often? Is your audience engaging more with your content? Monitor your metrics to see what’s working and what needs tweaking.
Following these tips, you can leverage AI to create better content faster without compromising quality or your brand’s unique voice.
Actionable takeaways:
- Start by identifying the most time-consuming tasks in your content creation workflow.
- Research and experiment with different AI content creation tools.
- Consider using AI for tasks such as generating blog post outlines, repurposing existing content into social media posts, and automating email newsletter creation.
- Track the time you save and the increase in content output after implementing AI tools.
- Continuously evaluate and adjust your AI-powered content creation workflow to maximize efficiency.
FAQs
Can AI do branding?
While AI can assist with branding efforts, it can’t completely replace the human touch. AI can generate ideas for logos, color palettes, and even brand messaging, but it’s ultimately up to humans to make strategic decisions about the overall brand identity and direction.
How is AI used in content marketing?
AI is transforming content marketing in several ways. It can help with content ideation, creation, optimization, and distribution.
AI tools can analyze data to identify trending topics, generate content briefs, write different types of content, and even personalize content recommendations for individual users.
How do you become an AI content creator?
Becoming an AI content creator involves a combination of creativity and technical skills. You must understand how to use AI content creation tools effectively and strongly grasp content marketing principles.
It’s also important to stay updated on AI advancements and trends.
Is AI content good for SEO?
Yes, AI content can be good for SEO if it’s high-quality, relevant, and optimized for search engines. AI tools can help with keyword research, optimization, and generation. However, ensuring that AI-generated content is original, well-written, and provides value to users is important.
How do we humanize AI content?
Humanizing AI content involves adding a personal touch and ensuring it resonates with human readers. This can be achieved by incorporating storytelling, humor, and emotions into the content. It’s also important to avoid using overly technical or robotic language.
Which AI is best for content creation?
Several AI content creation tools are available, each with strengths and weaknesses. Some popular options include Freepik, Jasper, Copy.ai, and Anyword. The best AI tool for you will depend on your specific needs and preferences.
How will AI be used in marketing?
AI is poised to play an even greater role in marketing in the future. We expect to see more AI-powered tools for audience targeting, campaign optimization, and customer relationship management.
AI will likely play a key role in creating more personalized and immersive marketing experiences.
Final thoughts
That’s a wrap!
Remember, AI is a tool that will handle everything for you, not a shortcut. You’ll spend far more time on tasks, hoping it’ll do everything for you. Instead, remember your goal and use AI to help you get there.
Then you’ll benefit from all it has to offer.
Ready to get started?
Explore the amazing tools Freepik offers and unlock new possibilities for your marketing and branding efforts.
The future is here, and AI powers it. Now is the time to start using it for your business. The risk is being left behind, which doesn’t need to be the case!
