Two sold-out evenings. A series taking shape. The third is March 21.
SAN FRANCISCO–(BUSINESS WIRE)–The dinner service at ama ends. The kitchen goes quiet. And then, on certain nights, the room comes back to life.
Since Chef Brad Kilgore opened ama by Brad Kilgore at the Transamerica Pyramid Center in September 2025, he has been doing something quietly extraordinary after hours: partnering with RASA World to produce a series of experiential evenings with music and an atmosphere San Francisco has not seen in quite this combination before. Two events. Two sellouts.
The demand has outrun the room every time.
Now RASA and ama are expanding the invite-only series, deepening a collaboration that has already become one of the most talked-about evenings in the city. The third installment is on March 21.
Ahmad Muhaisen, Co-Founder & CEO, RASA World:
“I have always been interested in how places shape behavior — how the right environment can change the way people gather and experience culture. ama is exactly the kind of space we think about: extraordinary, full of character, but alive only for part of the time. What we have built together is not an event series. It is a rhythm. People return, they bring others, and the space begins to carry meaning that extends well beyond any single evening. That is what RASA exists to create.”
Kilgore — a Food & Wine Best New Chef in America, multiple James Beard Award nominee, and alumnus of Chicago’s three-Michelin-star kitchens at Alinea and L2O — designed ama from the beginning as more than a restaurant. The intimate dining room and adjacent Social Club at 545 Sansome Street were built for a city he believed was ready for something different. RASA, it turns out, had the same idea.
Chef Brad Kilgore, ama:
“When I designed ama, I wanted to create a space that had a life beyond the dinner service — a room with enough character to hold something more. RASA understood that instinctively. What they’ve built here isn’t a night out. It’s a feeling people come back for. The caliber of the audience, the energy in the room — it has exceeded everything I imagined for this space.”
San Francisco is a particular kind of city for this. Nowhere else in America carries quite the same weight in two worlds at once: a food culture that has defined the way the country eats, and an electronic music scene with roots deep enough to have shaped global culture. Those two worlds have not often found themselves in the same room. At ama, inside a landmark that has come to symbolize the city’s ongoing reinvention, they have.
The timing is not incidental. The Transamerica Pyramid Center completed a billion-dollar renovation, reopening as one of the most ambitious commercial repositionings in the country. Downtown San Francisco’s office vacancy rate began to decline for the first time in 2025, and the city’s cultural and culinary infrastructure is now at the center of its economic recovery. What RASA and ama have built is not separate from that story. It is a working example of what happens when destination properties invest in cultural programming as a commercial strategy — and when the right operator shows up with the platform to execute it.
RASA has been building toward moments like this for years. RASA’s proprietary platform does something no one else in live entertainment has built: it makes iconic experiences repeatable, and scalable. Six Flags, Moët Hennessy, Aston Martin, Delta, L.A. Comic-Con — the same system, different spaces, every time. The system integrates audience data, automated marketing, on-site production, and commercial partnerships into a single operating layer — allowing RASA to activate any space, build a recurring audience, and generate measurable revenue for property and corporate partners from the first event forward. Its Pier Play series turned the Santa Monica Pier into the site of the first dance music festival in its history. Programs that began at 500 people have grown to audiences of 7,000 per night within two years.
The model works because it is built to. RASA is just getting started.
About RASA World
RASA World builds the operating layer for modern live experiences. The company partners with global brands and destination properties to unlock recurring revenue from underutilized space, unused time windows, and first-party audience relationships by integrating data, automation, and on-site execution into a coordinated commercial system. Operating across 12 cities worldwide, RASA World has activated more than one million square feet of physical space and built a first-party audience database of more than 90,000 people. Follow on TikTok, Instagram, and LinkedIn.
About ama by Brad Kilgore
ama by Brad Kilgore is a modern Itameshi restaurant at the Transamerica Pyramid Center, 545 Sansome Street, San Francisco. Opened September 2025. Chef Brad Kilgore is a Food & Wine Best New Chef in America, a multiple James Beard Award nominee, and an alumnus of two of Chicago’s three-Michelin-star kitchens: Alinea and L2O. His 18-seat dining room and adjacent Social Club blend Italian soul with Japanese technique in a style known as Itameshi. amabybradkilgore.com.
Contacts
Media Contact for RASA WORLD
Angela Nibbs | Maven PR | [email protected]
