Advertiser & Partner Policy

Last Updated: October 30, 2025

1. Introduction & Purpose

This Advertiser & Partner Policy (“Policy”) outlines the terms and conditions for advertising partnerships, affiliate relationships, and commercial collaborations with The AI Journal Ltd (“we,” “us,” “our,” or “Company”).

This policy governs:

  • Display advertising on The AI Journal website

  • Sponsored content and native advertising

  • Affiliate partnerships and revenue sharing

  • Ad network partnerships and technology providers

  • Affiliate marketing and commission-based relationships

  • Brand partnerships and collaborative content

  • Data sharing with advertising partners

  • Ad verification and fraud prevention

The AI Journal is committed to:

  • Editorial Independence: Maintaining editorial integrity separate from advertising

  • Transparency: Clearly disclosing advertising and sponsorships to readers

  • Brand Safety: Ensuring advertiser quality and compliance

  • Reader Trust: Protecting reader experience and data privacy

  • Legal Compliance: Following advertising standards and regulations

2. Company Information

  • Legal Name: The AI Journal Ltd

  • Business Registration: UK VAT registered and HMRC registered business

  • Incorporation Date: May 2020

  • Registered Address: 49 High Street, Stourbridge, UK, DY8 1DE

  • Email: [email protected]

  • Website: https://aijourn.com/

  • Primary Advertising Contact: [Insert sales email]

  • Compliance Contact: [Insert compliance email]

  • Partnerships Contact: [Insert partnerships email]

  • Jurisdiction: English law

3. Advertising Partnerships

3.1 Types of Advertising

The AI Journal offers multiple advertising formats:

Display Advertising

  • Sidebar banners and ad units

  • Header/footer placements

  • In-content ads and interstitial ads

  • Video pre-roll and mid-roll advertising

  • Sponsored content sections

Native & Sponsored Content

  • Branded content articles (clearly labeled)

  • Sponsored sections or features

  • Whitepapers and case studies

  • Video sponsorships

  • Podcast sponsorships

Programmatic Advertising

  • Real-time bidding (RTB) through ad exchanges

  • Programmatic guaranteed deals

  • Private marketplace (PMP) arrangements

  • Header bidding and auction-based placements

Direct Sales

  • Direct agreements with advertisers

  • Guaranteed placements

  • Fixed-price advertising campaigns

  • Package deals combining multiple formats

3.2 Ad Placement Standards

All advertising placements:

  • Do not interfere with editorial content integrity

  • Follow industry standards for ad density

  • Are viewable and measurable

  • Meet performance benchmarks

  • Are subject to quality assurance review

4. Advertiser Eligibility & Standards

4.1 Advertiser Acceptance

The AI Journal evaluates advertisers based on:

  • Brand Alignment: Does the advertiser align with our editorial values?

  • Product/Service Quality: Is the offering legitimate and safe?

  • Compliance: Does the advertiser comply with laws and regulations?

  • Reputation: Does the advertiser have a positive reputation?

  • Audience Fit: Is the advertiser relevant to our audience?

4.2 Advertiser Restrictions

The AI Journal does not accept advertising from:

  • Prohibited Products/Services:

    • Adult or sexually explicit content

    • Illegal products or services

    • Gambling or betting (with limited exceptions)

    • Cryptocurrency/ICOs (subject to strict compliance)

    • Tobacco and vaping products

    • High-risk financial products

    • Prescription medications (with exceptions)

    • Counterfeit or fraudulent goods

    • Weapons or explosives

  • Misleading or Fraudulent:

    • Deceptive advertising claims

    • Unverified health or medical claims

    • Scams, pyramid schemes, or fraudulent services

    • Phishing or credential theft attempts

    • Malware or malicious software

  • Harmful or Discriminatory:

    • Hate speech or discriminatory content

    • Content targeting protected groups negatively

    • Content promoting violence or harm

    • Exploitative content

  • Copyright/IP Violations:

    • Counterfeit goods or services

    • Pirated software or media

    • Products infringing intellectual property

4.3 Advertiser Verification

Before approval, advertisers must:

  • Provide valid business information

  • Verify website and landing pages

  • Submit advertising materials for review

  • Provide compliance certifications (if required)

  • Agree to audit and verification requirements

4.4 Rejection & Suspension

The AI Journal may reject or suspend an advertiser:

  • For non-compliance with this policy

  • For misrepresentation or fraud

  • For receiving complaints or abuse reports

  • For violation of advertising standards

  • At The AI Journal’s sole discretion

Rejection or suspension is final and not subject to appeal, though advertisers may reapply after 12 months.

5. Ad Network & Technology Partnerships

5.1 Primary Ad Partners

The AI Journal partners with advertising platforms for ad serving, optimization, and measurement:

  • Ezoic: Premium ad optimization and serving partner

  • Google AdSense/Ad Manager: Contextual advertising

  • Other Ad Networks: [List other ad networks/partners as applicable]

5.2 How These Partnerships Work

Ad partners:

  • Serve ads on our pages in designated ad slots

  • Collect browsing data from visitors for targeting

  • Optimize ad performance and revenue

  • Provide reporting and analytics

  • Manage payment and invoicing

5.3 Data Sharing with Ad Partners

Visitors’ data may be shared with advertising partners:

  • Browsing Behavior: Pages visited, time spent, links clicked

  • Device Information: Device type, OS, browser, IP address

  • Location Data: Approximate geographic location (from IP)

  • Cookies & Tracking: Unique identifiers for ad targeting

  • Non-Personal Data: Aggregated usage statistics

See the Privacy Policy for full data sharing details.

5.4 Ad Partner Policies

Ad partners maintain their own privacy policies:

The AI Journal recommends reviewing partner privacy policies to understand their data practices.

5.5 Partner Compliance

All ad partners must:

  • Comply with applicable advertising regulations

  • Follow data protection laws (GDPR, CCPA, etc.)

  • Maintain security standards

  • Respect user privacy

  • Cooperate with compliance audits

6. Affiliate Partnerships & Commission-Based Revenue

6.1 Affiliate Programs

The AI Journal may participate in affiliate programs where:

  • We promote third-party products or services

  • We receive commission on resulting sales

  • Links are clearly marked as affiliate links

  • Disclosure is provided to readers

6.2 Affiliate Link Disclosure

Affiliate links and relationships are disclosed:

  • In Article Text: “This is an affiliate link” or similar

  • In Bylines: Author affiliate disclosures

  • In Footers: General affiliate disclosure

  • In Metadata: Schema markup disclosing affiliate relationships

6.3 Affiliate Standards

Our affiliate relationships:

  • Promote only products/services we believe in

  • Do not compromise editorial integrity

  • Are clearly disclosed to readers

  • Do not involve misleading claims

  • Follow FTC/ASA affiliate marketing guidelines

6.4 Affiliate Partner Requirements

Affiliate partners must:

  • Provide accurate product/service information

  • Maintain functional affiliate tracking links

  • Provide timely payment and reporting

  • Comply with advertising regulations

  • Not engage in fraud or misleading claims

7. Sponsored Content & Native Advertising

7.1 Sponsored Content Definition

Sponsored content is paid editorial:

  • Written by The AI Journal or provided by advertiser

  • Promoting an advertiser’s product, service, or viewpoint

  • Clearly labeled as “Sponsored” or “Advertisement”

  • Subject to advertiser approval

7.2 Sponsored Content Standards

All sponsored content:

  • Is clearly and prominently labeled as “Sponsored Content,” “Advertisement,” or “Presented by [Advertiser]”

  • Is visually distinct from editorial content

  • Includes a disclaimer indicating it does not represent The AI Journal’s editorial opinion

  • Follows the same quality and accuracy standards as editorial content

  • Discloses conflicts of interest and material relationships

7.3 Sponsored Content Requirements

Sponsored content must:

  • Be truthful and accurate

  • Not make false or misleading claims

  • Comply with advertising regulations (ASA, FTC, etc.)

  • Include appropriate disclosures (health claims, financial advice, etc.)

  • Not violate our Prohibited Content Policy

  • Not contain defamatory or infringing material

7.4 Advertiser Review & Approval

Sponsored content is:

  • Submitted by advertiser in advance

  • Reviewed by The AI Journal for compliance

  • Approved or rejected at The AI Journal’s discretion

  • May be edited for clarity, length, or compliance

  • Published with clear attribution and labeling

7.5 Editorial Independence

The AI Journal maintains editorial independence:

  • Advertising does not influence editorial content or decisions

  • Negative coverage of advertisers is not suppressed

  • Editorial standards apply equally to all content

  • Advertisers have no veto power over site content

8. Advertiser Data & Privacy

8.1 Advertiser Information Collection

When advertisers work with The AI Journal, we may collect:

  • Company information (name, address, contact details)

  • Payment information (billing address, payment method)

  • Marketing and business data

  • Campaign performance data

  • Website analytics

8.2 Advertiser Data Use

Collected data is used for:

  • Billing and payment processing

  • Campaign management and optimization

  • Performance reporting and analytics

  • Communication with advertiser

  • Marketing and account management

  • Compliance and fraud prevention

8.3 Advertiser Data Protection

We protect advertiser data:

  • Through encryption and secure access controls

  • With confidentiality agreements

  • By complying with GDPR and data protection laws

  • By limiting access to authorized personnel

  • By retaining only as long as necessary

8.4 Advertiser Data Not Shared

We do not:

  • Sell advertiser data to third parties

  • Share advertiser information with competitors

  • Use advertiser data for unauthorized purposes

  • Share payment or financial information

  • Violate advertiser confidentiality

9. Performance Metrics & Reporting

9.1 Standard Metrics

The AI Journal provides advertisers with:

  • Impressions: Number of times ad is displayed

  • Clicks: Number of clicks on advertising

  • Click-Through Rate (CTR): Percentage of impressions resulting in clicks

  • Viewability: Percentage of ad visible to users

  • Engagement: Time spent, interaction, shares

9.2 Measurement Standards

All metrics follow industry standards:

  • IAB (Interactive Advertising Bureau): Definitions and standards

  • MRC (Media Rating Council): Auditing and verification

  • Viewable Impression: At least 50% visible for 1+ second

  • Video: At least 50% visible for 2+ seconds

9.3 Reporting & Access

Advertisers receive:

  • Monthly or weekly performance reports

  • Access to reporting dashboard (if available)

  • Transparent data and metrics

  • Explanations of changes or anomalies

  • Custom reports upon request

9.4 Data Accuracy

The AI Journal:

  • Uses industry-standard tracking and measurement

  • Audits data for accuracy and fraud

  • Discloses any measurement limitations

  • Corrects erroneous data upon discovery

  • Complies with MRC guidelines where applicable

10. Fraud Prevention & Validation

10.1 Traffic Validation

The AI Journal monitors for:

  • Bot Traffic: Automated, non-human traffic

  • Ad Fraud: Invalid clicks or impressions

  • Click Injection: Fake clicks to generate false credit

  • Domain Spoofing: Misrepresenting traffic source

  • Viewability Issues: Ads not actually visible to users

10.2 Fraud Detection Tools

We use:

  • Third-Party Verification: MRC-accredited measurement vendors

  • Traffic Analysis: Detecting anomalies and suspicious patterns

  • Click Validation: Distinguishing legitimate from fraudulent clicks

  • Bot Detection: Identifying and excluding non-human traffic

  • Continuous Monitoring: Real-time fraud detection

10.3 Fraud Resolution

If fraud is detected:

  • Advertiser is notified immediately

  • Fraudulent traffic/clicks are credited back

  • Investigation is conducted

  • Root cause is identified and addressed

  • Refunds or credits are issued as appropriate

10.4 Advertiser Verification

Advertisers may:

  • Request traffic audits and reports

  • Challenge data or metrics

  • Request independent verification

  • Dispute charges if fraud is suspected

  • Escalate concerns to management

11. Payment Terms & Billing

11.1 Payment Methods

The AI Journal accepts:

  • Bank transfer (preferred)

  • Credit card and debit card

  • PayPal

  • Other methods (if agreed in writing)

11.2 Invoicing & Payment Timeline

  • Net 30: Invoice issued; payment due within 30 days

  • Net 60: For larger accounts or contracts

  • Other Terms: As negotiated in specific agreements

11.3 Late Payment

  • Grace Period: 5 business days after due date

  • Late Fee: 1.5% monthly interest on overdue balance

  • Suspension: Service may be suspended after 15+ days overdue

  • Collection: Overdue accounts may be sent to collection

11.4 Refunds & Credits

  • Credit Refunds: Credits issued for verified errors or adjustments

  • Cash Refunds: Limited to specific circumstances (as per agreement)

  • No Refund for Campaign Performance: Poor performance does not justify refunds

  • Dispute Resolution: Disputes resolved within 30 days

11.5 Taxes & Deductions

  • Advertiser is responsible for applicable taxes

  • VAT/sales tax added where required (based on location)

  • Tax ID required for international transactions

  • Invoices include tax identification details

12. Advertiser Agreement Terms

12.1 Representation & Warranty

Advertisers represent and warrant:

  • Legal authority to enter into advertising agreement

  • All advertising materials are original and lawful

  • Advertising does not infringe third-party rights

  • Products/services are legal and legitimate

  • Claims in advertising are truthful and accurate

  • Compliance with all applicable laws and regulations

12.2 Indemnification

Advertisers indemnify The AI Journal from claims arising from:

  • Advertiser’s advertising content or campaigns

  • Infringement of intellectual property rights

  • False or misleading advertising claims

  • Harm to consumers or third parties

  • Violation of laws or regulations

  • Breach of advertising agreement

12.3 Termination

The AI Journal may terminate advertising:

  • For non-payment or late payment

  • For violation of this policy

  • For fraud or misrepresentation

  • For breach of advertising agreement

  • At any time with 30 days’ notice (unless otherwise agreed)

13. Brand Safety & Compliance

13.1 Brand Safety Standards

The AI Journal protects advertiser brand safety by:

  • Preventing ads on inappropriate content

  • Monitoring adjacent content for relevance

  • Using brand safety tools and technologies

  • Excluding specific categories if requested

  • Providing advertiser-selected exclusions

13.2 Prohibited Adjacent Content

Ads will not appear adjacent to:

  • Violent or graphic content

  • Adult or sexually explicit content

  • Hate speech or discriminatory content

  • Misinformation or conspiracy theories

  • Illegal activity

  • Copyright infringement

13.3 Content Verification

The AI Journal:

  • Regularly reviews content for compliance

  • Uses automated and manual content scanning

  • Monitors for policy violations

  • Removes or suspends non-compliant content

  • Reports issues to advertisers

13.4 Advertiser Approval of Placements

Advertisers may:

  • Request specific content categories

  • Exclude specific topics or pages

  • Approve particular placements

  • Adjust brand safety settings

  • Request custom deal structures

14. Disclosure & Transparency

14.1 Clear Advertising Disclosure

All advertising is clearly labeled:

  • Display Ads: “Advertisement” or “Ad”

  • Sponsored Content: “Sponsored,” “Presented by [Advertiser],” or “Advertisement”

  • Native Ads: Clear distinction from editorial content

  • Affiliate Links: “Affiliate link” or similar

  • Affiliate Disclosures: In article or byline

14.2 Conflict of Interest Disclosure

Articles related to advertisers disclose:

  • Financial relationships with advertiser

  • Employment or ownership interests

  • Sponsorship or partnership arrangements

  • Any material conflicts of interest

14.3 Transparency About Partnerships

The AI Journal is transparent about:

  • Advertising partners (Ezoic, Google, etc.)

  • Data sharing practices

  • Tracking and cookies

  • How ads are targeted and measured

  • User data privacy

15. Contact Information

For advertising inquiries, partnerships, or compliance matters:

The AI Journal Ltd – Advertising & Partnerships

  • Address: 49 High Street, Stourbridge, UK, DY8 1DE

  • Email: [email protected]

  • Website: https://aijourn.com/

  • Phone: [Insert phone if applicable]

  • Response Time: We aim to respond to inquiries within 5 business days

16. Related Policies

This Advertiser & Partner Policy should be read in conjunction with:

  • Terms of Service – General website terms and user conduct

  • Privacy Policy – Data protection and personal information handling

  • Prohibited Content Policy – Content standards and restrictions

  • Copyright Policy – Copyright ownership and content usage

  • Communications Policy – Newsletter and communication terms

  • Contributor Agreement – Terms for contributors and guest writers

17. Policy Updates & Changes

17.1 Amendment Process

The AI Journal may update this policy:

  • To comply with new advertising regulations

  • To reflect new advertising formats or partnerships

  • To clarify terms and procedures

  • To address emerging brand safety issues

  • To improve advertiser and reader experience

17.2 Notification

  • Updates will be posted on our website

  • Last updated date at top of policy indicates most recent revision

  • Significant changes will be communicated to active advertisers via email

  • Continued participation constitutes acceptance of updated policy

17.3 Effective Date

Changes take effect:

  • On the effective date stated in the policy update

  • Upon posting to the website (unless stated otherwise)

  • Active advertisers will receive notice before material changes take effect

© 2025 The AI Journal Ltd. All rights reserved.

Advertiser & Partner Policy Last Updated: October 30, 2025

By advertising on The AI Journal, you confirm your acceptance of this Advertiser & Partner Policy.

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