Digital advertising screens in New York are displaying a campaign with the slogan “United by AI Art. From Russia with Love,” showing a group of people in traditional folk costumes holding hands in a circle. Launched on Russia’s National Unity Day, the campaign conveys a greeting to the people of various nations, emphasizing friendship and openness towards people around the world.
The campaign is part of Giga-Art, an international AI art festival where users created images inspired by Russia. Participants described their ideas in words, and an AI transformed those textual prompts into visual artworks. No prior artistic experience was required to take part: all it took was imagination and a few words to become part of the project. This format made the festival remarkably accessible to the widest possible audience — regardless of age, profession, training or place of residence. It was precisely this combination of simplicity and technological sophistication that attracted a large number of participants and turned Giga-Art into a genuinely international platform for creative self-expression, one where the boundaries between professional artists and ordinary people are blurred.
Judging by the slogan, the campaign’s core idea is that art requires no translation and brings people together, regardless of their language or country. The visual — people in folk costumes joining hands in a circle — reinforces this message: the round dance, an ancient symbol of unity, togetherness, and hospitality, takes on a new resonance in the digital age, when images are created with the help of algorithms. The campaign conveys friendliness and openness, addressing people in different countries in the universal language of visual art, which is understood without words or translation.
Previously, works from the festival were displayed on media facades across Russian cities, introducing domestic audiences to the possibilities of artificial intelligence in creative work. Now the Giga-Art imagery has expanded internationally. The appearance of the posters in Times Square in New York, in Tokyo’s Shibuya district, and on Bluewaters Island in Dubai marks a move onto global advertising platforms that are seen daily by millions of people from around the world. The choice of such iconic locations amplifies the campaign’s message: AI art appears alongside global advertising, and the project itself demonstrates how modern technology can serve as a tool for cultural exchange and international dialogue. The organizers stress that Giga-Art continues to develop, opening up new opportunities for creativity and for discovering Russian culture through artificial intelligence, and they invite people from all over the world to join the festival.
