LANSING, Mich.–(BUSINESS WIRE)–#AdTech–Adams Outdoor Advertising today announced the acquisition of two strategic billboard locations in the Charlotte, North Carolina and Virginia markets. Both transactions reinforce the company’s continued focus on disciplined, high-impact growth.
In Charlotte, Adams acquired a premier digital billboard asset from Cameron Outdoor, serving westbound traffic heading into the city. The high-visibility unit delivers a strong right-hand read to inbound commuters, including Speedway Boulevard exit travelers and motorists traveling southbound on I-85. This strategic tuck-in strengthens Adams Outdoor’s digital network in the Charlotte metro area, which now totals 75 digital locations.
“Charlotte is an important market and one of the most competitive media environments in the Southeast,” said Kevin Jones, CEO of Adams Outdoor Advertising. “Assets like this—high-visibility, inbound, and commuter-focused—are exactly where our advertisers want to be.”
Kalil & Co., Inc. served as advisor on the Cameron Outdoor transaction.
In Virginia, Adams acquired a two-faced location from McWhorter Media Group that will be added to the company’s Norfolk market portfolio. Located at the signalized intersection of Temple Avenue and Puddleduck Road near Petersburg, the site includes one static billboard and one digital billboard. Positioned in a busy commercial corridor near Southpark Mall and key interstate connections serving Fort Lee, the location delivers strong read time and high commuter visibility.
Notably, this acquisition marks Adams Outdoor’s first location within the Richmond–Petersburg DMA (ranked 56th nationally), expanding the company’s reach beyond its traditional Norfolk market footprint.
The Virginia transaction was facilitated by Drachman M&A Co.
“These acquisitions reflect our continued commitment to disciplined, strategic growth in high-demand corridors,” Jones added. “By adding premium locations in both North Carolina and Virginia — including our first entry into the Richmond–Petersburg DMA — we are expanding our ability to deliver meaningful reach and measurable impact for advertisers across the region.”
About Adams Outdoor Advertising
Adams Outdoor Advertising is the nation’s fourth-largest out-of-home advertising company and is privately held. A leader in the industry, Adams delivers high-impact, creative advertising campaigns across key U.S. markets. With a focus on innovation and strategic growth, the company connects brands with audiences through a premium portfolio of static and digital billboards.
Contacts
Adams Outdoor Advertising
Melissa Moberg
704-909-7250
[email protected]
