Healthcare

A Key Partner in Delivering Innovation in Healthcare: AI’s Impact on Clinical Decision Support, R&D, and Personalised Medicine

By Jan Herzhoff, PhD President, Health Markets at Elsevier

Healthcare innovation is moving at a faster pace than ever, with AI unlocking groundbreaking possibilities in enhancing effectiveness and time savings while conducting research, clinical decision support, administrative duties, patient interactions and personalised treatments. AI can now assist doctors in treating diseases more rapidly, discovering life-saving drugs, and tailoring treatments specifically to people’s unique genetic makeup. The global AI in healthcare market surged from £1.1 billion in 2016 to an astonishing £22.4 billion in 2023 – a remarkable 1,779% increase [Source: Dialog Health, AI in Healthcare Statistics: Comprehensive List for 2025]. This extraordinary growth illustrates the immense potential of AI to revolutionise medical practice while providing solutions to mounting challenges facing healthcare and improving patient outcomes.

However, embracing this integration with a thoughtful and measured approach is essential. We must observe, assess, and refine AI’s role in healthcare to ensure these technologies enhance, rather than disrupt, medical practice. By studying AI’s real-world impact, healthcare professionals can effectively shape its role in addressing both medical and patient needs.

Not every advancement will yield immediate improved outcomes; many require ongoing refinement. Clinicians and researchers must improve patient care through informed, data-driven decisions with human involvement, instead of relying on AI as a blanket solution. This careful approach will enable us to harness AI’s full potential, paving the way for a healthier and more personalised patient future.

Enhancing clinical efficiency without losing the human touch

AI is already making a significant difference by reducing administrative burdens, allowing healthcare professionals to focus more on patient care rather than paperwork. The automation of repetitive tasks like documentation and data entry means clinicians can dedicate more time to what truly matters – patient care, including diagnosis and treatment. AI-assisted tools are also enhancing clinical decision-making by quickly synthesising vast amounts of medical information. And researchers and clinicians agree; Elsevier’s Insights 2024: Attitudes toward AI study showed that 92% expect AI to improve work efficiency and provide cost savings, and 85% believe it will free up time for higher-value work [Source: Elsevier, Insights 2024: Attitudes toward AI]. 

While AI can optimise workflows, it can never replace the invaluable human expertise that is at the heart of medicine. The healthcare and medical profession is built on trust and meaningful clinician-patient interactions, and AI should be designed to support, not replace, these essential aspects of care. Doctors and nurses must remain at the centre of healthcare delivery, ensuring AI-driven insights are used to enhance, rather than override, medical judgment.

Advancing diagnosis with AI-driven insights

AI is truly transforming early disease detection, especially in medical imaging and predictive analytics. For example, AI can rule out heart attacks twice as fast as humans with 99.6% accuracy [Source: Dialog Health, AI in Healthcare Statistics: Comprehensive List for 2025]. With AI-assisted radiology, we’re seeing improvements in the speed and accuracy of interpreting X-rays, CT scans, and MRIs, meaning that medical professionals can diagnose conditions like lung disease, strokes, and cardiovascular issues earlier. These tools help spot abnormalities that might otherwise go unnoticed, allowing for quicker and more precise interventions.

But it’s not just about imaging. AI is also enhancing diagnostic pathways for chronic and complex conditions. By analysing patient histories, AI helps detect patterns in neurological diseases, metabolic disorders, and autoimmune conditions. This means clinicians can intervene earlier and create more tailored treatment plans, reducing the risk of complications and improving patient outcomes. 

AI’s role in accelerating innovation in pharma and life sciences

AI is revolutionising drug discovery by significantly accelerating the identification and development of new therapeutic compounds. Traditionally, drug discovery has been a lengthy and costly process, often taking years and billions of dollars to bring new drugs to market. AI changes this paradigm by analysing vast datasets to quickly identify potential drug candidates. Advanced algorithms can sift through these complex datasets to pinpoint new therapeutic targets and predict how different compounds will interact with them, speeding up the identification of promising drug candidates and optimising molecule design.

A prime example is the development of a drug for treating COVID-19. Researchers used an AI-driven drug discovery platform to analyse vast amounts of biomedical data and identify existing drugs that could be repurposed to treat COVID-19. The AI system quickly pinpointed the treatment, originally used for rheumatoid arthritis, as a potential treatment due to its anti-inflammatory properties and ability to inhibit the virus’ entry into cells. The result was accelerated clinical trials and regulatory approval, allowing it to be used as a treatment for COVID-19 much faster than traditional methods would have allowed.

AI also enhances the efficiency of clinical trials by identifying the right patient populations and predicting trial outcomes. By analysing patient data, AI can determine which individuals are most likely to respond positively to a new treatment, thereby reducing the time and costs associated with trial-and-error methods. This targeted approach not only accelerates the drug development process but also increases the likelihood of successful outcomes.

With AI’s help, the pharmaceutical and life sciences industry is moving towards a future where important medical treatments can be developed and brought to market more quickly and efficiently, ultimately benefiting patients worldwide.

AI makes it personal

With AI, personalised medicine is becoming more precise and impactful. Imagine a world where healthcare is customised for each patient, based on a person’s unique genetic makeup and medical history. AI analyses vast amounts of genomic, proteomic, and clinical data to identify specific biomarkers and genetic variations that influence how people respond to treatments, meaning healthcare providers can design personalised treatment plans that are not only more effective but also come with fewer side effects. For instance, AI can determine the optimal drug dosage, ensuring patients get the best possible treatment with minimal adverse reactions.

But that’s not all – AI also enhances the ability to predict how diseases will progress and how patients will respond to different therapies. By analysing historical patient data, machine learning algorithms can forecast disease development and treatment outcomes, allowing doctors to intervene early and adjust treatment plans as needed. This proactive approach means patients can receive the right care at the right time, improving their overall health and quality of life.

AI in medical research and education

Several AI tools are streamlining the research process by summarising key findings and trends, allowing researchers to identify, access and analyse vast amounts of content and data quickly and efficiently. This includes, Elsevier’s ScienceDirect AI, which makes it easier for researchers to find relevant studies and data, with built-in sourcing.

AI is also revolutionising medical education by tailoring learning tools to individual needs. This ensures healthcare professionals stay informed about emerging treatments, evolving best practices, and the latest clinical guidelines.

Despite the benefits, there are concerns about the over-reliance on AI. A significant 81% of clinicians worry that excessive dependence on AI could erode critical thinking skills [Source: 2024 Elsevier Insights Report]. To address this, institutions must prioritise AI governance. Currently, 64% of academic leaders are focusing on managing AI’s role in education to ensure it complements rather than replaces essential cognitive skills [Source: Elsevier, Insights 2024: Attitudes toward AI].

Ethical considerations and responsible adoption

The increasing use of AI in healthcare raises critical ethical considerations that must be carefully managed. Protecting patient data privacy is essential, as AI relies on vast amounts of medical information to function effectively. Healthcare institutions must ensure robust data security protocols are in place to maintain patient trust and comply with regulatory standards. 85% of clinicians have concerns about the ethical implications of AI, while 40% cite a lack of regulation and governance as a major challenge [Source: Elsevier, Insights 2024: Attitudes toward AI].

Bias in AI-driven decision-making is another challenge. If AI systems are trained on limited or unrepresentative datasets, they risk producing skewed or inaccurate results. Addressing these biases through transparent algorithm development, monitoring, and clinician oversight will be essential to ensuring AI supports equitable healthcare for all patients.  94% of clinicians fear they are using AI wrongly and that AI could be used to spread incorrect or misleading information [Source: Elsevier, Insights 2024: Attitudes toward AI].

The future is bright

The future of AI in healthcare is incredibly promising, with advancements set to revolutionise patient care and medical practices in ways we could only imagine. As AI technology evolves, it will be crucial to address ethical considerations, such as data privacy and bias, to ensure equitable and effective healthcare for all patients. With careful management and continuous innovation, AI has the potential to transform healthcare into a more efficient, personalised, and accessible system, bringing hope and better health to millions.

Rather than viewing AI as a disruptive force, we should see it as a valuable tool that enhances human expertise. With a measured and evidence-based approach, AI can support a more efficient, precise, and patient-centred healthcare system. The future of medicine will not be defined by how quickly AI is adopted, but by how effectively it is tested, refined, and integrated over time.

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