AI-generated responses have become a primary channel in the B2B buying landscape, answering buyers’ research questions well before vendors have a chance to join the conversation. Currently, most vendors have limited visibility into what these AI answers say about them, let alone any ability to manage how their products are being represented.
According to the 2026 B2B Disconnect Report from TrustRadius, an HG Insights company, 63% of buyers used AI during research for a recent software purchase. The report also found that 83% of technology buyers shortlisted three or fewer vendors, underscoring the importance for vendors to better understand how these AI tools are influencing purchasing decisions at the moment buyers form their shortlists.
HG Insights, a leader in AI-powered revenue growth intelligence tools, just launched an integrated solution to create a true market shift that empowers vendors with actionable insights to counter this AI-enabled B2B buyer trend. HG Customer Voice, powered by TrustRadius, is HG Insights’ new software review platform fueled by generative engine optimization (GEO). It’s billed as a full vendor intelligence solution, and it might just level the AI playing field.
Solving the AI search visibility conundrum
While some GEO monitoring tools already exist, what sets HG Customer Voice apart is the structural integration between HG Insights and TrustRadius, as well as a partnership with Conductor, one of the leading answer engine optimization (AEO) platforms.
B2B technology vendors can now combine verified peer reviews, AI search visibility monitoring, embedded technographic data, and GEO optimization services all in a single platform. This integrated GEO solution provides vendors with invaluable and actionable insights, including what products and services are being actively researched by buyers, how AI is informing the market, and which technologies companies actually use.
HG Customer Voice features GEO monitoring, AI search intelligence, GEO optimization services, HG Insights technographic intelligence, proven crawler analytics, and competitive benchmarking from Conductor. This software review platform serves to inform vendors with a real-time, actionable look at AI engines to see precisely how their products are cited and offer opportunities to act on their findings.
“Vendors have been seeking AI search visibility for some time now, and GEO monitoring provides that,” explains Rohini Kasturi, CEO of HG Insights. “HG Customer Voice uniquely leverages the power of HG Insights, TrustRadius, and Conductor to bring everything into one platform, purpose-built for B2B. TrustRadius’ reach boasts a more senior, higher-intent buyer than other review platforms, with 66% of site visitors being manager-level or above. 72% are planning to purchase within the next six months, highlighting the urgency to get GEO right. Our new GEO Monitoring Dashboard not only makes this audience visible inside AI search answers, but absolutely winnable for B2B technology vendors.”
The TrustRadius trust factor
As any B2B company can confirm, trust is paramount when building relationships with prospects and clients. It may also be the difference between closing the deal and a product coming in a very distant second place.
TrustRadiushas HG’s technographic intelligence embedded in its product review pages, which differentiates it from every other review platform. Averaging 400 words and being 100% verified, TrustRadius’ in-depth customer reviews are a go-to source for both buyers and AI engines to read trusted review content.
TrustRadius gives buyers real-world install data, such as which industries run a particular product or which departments use it and at what company sizes in which regions. This data is pulled from HG Insights’ extensive coverage spanning millions of products from hundreds of thousands of vendors.
Illustrating just how integral and trusted the company is in the market, TrustRadius sees around 60 million annualized crawls from AI engines every year. Tellingly, about half of these happen to be real-time requests where AI needs to answer live questions from B2B buyers.
How GEO monitoring and optimization services work
Vendors looking to solve their AI search visibility issues will have an array of tools at their disposal with HG Insights’ latest offering. HG Customer Voice includes the GEO Monitoring Dashboard, which is comprised of three distinct views:
- Product Monitoring keeps tabs on how a vendor’s product is referenced by AI-generated answers. Going beyond mere mentions, it captures how products are characterized by AI and includes per-prompt competitive breakdowns that reveal which buyer questions are winning with competitors.
- Category Monitoring zooms out to capture the full buying category. It gauges brand visibility throughout top-of-funnel AI requests and surfaces emerging competitors.
- Crawler Analytics uncovers which AI engines are reading a vendor’s TrustRadius content and how often. It also indicates whether crawls are for AI model training or real-time answer retrieval, a very important distinction for vendors to grasp.
Although these capabilities are quite robust and will likely be game changers for most organizations, HG Insights has another option for vendors interested in going another step further. Customer Voice Package (CVP) Premium, their upgraded package with GEO Optimization Services, features hands-on work with HG Insights’ intelligence experts to align a vendor’s product review content and prompt strategies to their precise go-to-market goals.
The concept here that truly moves the needle is getting the content that AI engines crawl specifically calibrated to both a vendor’s priorities and the actual questions buyers are asking every day.
Pricing for HG Customer Voice
According to the company, HG Customer Voice is available today with built-in GEO monitoring capabilities encompassing ChatGPT, Google AI Mode, and Google AI Overviews. CVP Premium, an upgraded package, features GEO Optimization Services and covers additional AI engines, including Claude, Perplexity, Gemini, Microsoft Copilot, and ChatGPT Search. The GEO Monitoring Dashboard is included in all HG Insights CVP Premium subscriptions at no additional cost. HG Customer Voice packages start at $30,000 per year, which includes GEO monitoring.
It’s clear that B2B vendors have been looking for solutions to their AI search visibility challenges for a long time now. HG Customer Voice and options like CVP Premium represent a leap forward in the market for companies hoping to reach buyers at the right time and win a lot more deals over their competition.
To learn more about HG Insights and HG Customer Voice, read their launch blog and watch the HG Customer Voice GEO monitoring video.
