DALLAS–(BUSINESS WIRE)–Exit Partners, a boutique investment banking and M&A advisory firm specializing in founder-led businesses, today announced that it served as the exclusive sell-side advisor to Casa de Perrin in its strategic sale to Curated Events.
Founded by Diana and Josh Perrin in Los Angeles, Casa de Perrin is one of the most recognizable and design-forward luxury tabletop and event brands in the United States. Known for transforming tabletop design into a defining creative element of the modern luxury event experience, the company built an unparalleled reputation among elite planners, celebrity clientele, and premier event designers nationwide.
“We viewed Casa de Perrin as a ‘trophy asset’ in its specialty of tabletop, then designed and executed a compelling, confidential process around that belief,” said Jon Mueller, Managing Partner of Exit Partners. “The Perrins built an iconic brand with enormous cultural relevance and deep relationships with elite event professionals. Our objective was to find a partner who recognized that value, understood the importance of preserving the founders’ creative vision, and could provide the infrastructure to scale the brand nationally without diluting what made it exceptional in the first place.” Curated Events proved to be that partner. Jon added, “I had so much fun working with Diana and Josh to achieve an Optimal Outcome.”
Diana Perrin said, “While the process execution was impressive, we came to view Jon as much more than an investment banking advisor. He anticipated events before they happened, spoke candidly, and helped us navigate the emotional rollercoaster.” Josh Perrin added, “It was perfect, and that’s not something I say often. We are so delighted that we engaged Exit Partners. They have my highest recommendation.”
“From my earliest conversations with Diana and Josh, it was clear this was not a typical founder-owned business,” Jon added. “The brand carries real influence within the industry. While the company’s results speak for themselves, we endeavored to paint a much richer picture than a P&L summary; that positioning created substantial interest. We were very impressed with the broader team at Curated Events and enjoyed seeing the organizations begin to meld so quickly.”
Under the terms of the transaction, Diana and Josh Perrin will remain fully engaged as long-term strategic and creative leaders, ensuring continuity across the Casa de Perrin brand, team, and client experience.
The acquisition gives Casa de Perrin access to Curated Events’ expanding national infrastructure and integrated platform capabilities, including Skyline Tent Company, See-Hear Productions, and Curated Linen Collection. This access allows the company to reach more clients and markets across the country while maintaining its boutique, design-led identity.
Transaction terms were not disclosed.
About Exit Partners
Exit Partners is a boutique mergers and acquisitions advisory firm that represents private businesses in strategic transactions and liquidity events. The firm specializes in helping business owners maximize value through highly customized positioning, disciplined process execution, and access to strategic and financial acquirers nationwide.
About Casa de Perrin
Founded in 2012 and headquartered in Los Angeles, Casa de Perrin is a premier luxury tabletop curation and design company serving the high-end events market nationwide. The company has an extensive luxury tabletop rental collection and is trusted by many of the nation’s leading planners, designers, and luxury hospitality clients.
About Curated Events
Curated Events is a national luxury event rental and production company delivering integrated, design-forward event experiences across the United States through its family of brands and operating divisions. It is a portfolio company of MRE Capital, a diversified private investment firm based in Annapolis, MD.
Contacts
Jon Mueller, Managing Partner
Exit Partners
214.295.4772
