AUSTIN, Texas, April 2, 2026 /PRNewswire/ — AMBA, a national leader in affinity marketing and supplemental insurance solutions, announced today that it has acquired the Affinity business and Business Process Outsourcing (BPO) operations of Amwins Group Benefits, LLC. The acquisition includes long-standing association partnerships and a carrier-supported administrative infrastructure, expanding AMBA’s ability to deliver end-to-end affinity insurance program management.

Previously operating primarily from Irving, Texas, the business currently serves affinity associations nationwide and administers carrier programs supporting port and conversion services across employer-sponsored life and disability lines, an important component of the member lifecycle and a critical value-added service for carrier partners.

“This acquisition expands both AMBA’s national affinity platform and its carrier administrative capabilities,” said Nick Taylor, CEO of AMBA. “By adding long-standing association relationships and outsourced program administration expertise, we are strengthening our ability to support association partners, deliver greater value to carriers, and drive long-term growth across our affinity portfolio.”

The transaction expands AMBA’s presence in professional and membership-based markets while adding dedicated infrastructure supporting carrier-outsourced administrative services. These capabilities enhance AMBA’s ability to support associations throughout the full insurance lifecycle and further position the company as a comprehensive affinity insurance solutions provider.

AMBA plans to standardize the operating model, improving scalability and service delivery while maintaining continuity for association partners, carriers, and insured members.

This acquisition reflects AMBA’s continued strategy of expanding its national footprint through targeted acquisitions that strengthen association relationships and deepen carrier partnerships. With a broad and growing base of association clients nationwide, AMBA remains focused on delivering tailored insurance and benefit solutions across public employee, alumni, military, and professional verticals.

About AMBA

AMBA is a market leader and trusted provider of affinity marketing solutions and supplemental insurance and benefits. With a focus on client growth and customer service, AMBA offers a range of products and services to meet the unique needs of its diverse clients, members, and customers, including long-term care, short-term care, cancer, heart, stroke, emergency medical transportation, dental, vision, Medicare, professional liability insurance, event cancellation coverage, annuities, and life insurance.

For more information, visit www.getamba.com.

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