Daffy Becomes the First Giving Platform to Support Employer Matching with Public or Private Stock

New Daffy for Work capability lets companies match employee giving with public stock or private stock

LOS ALTOS, Calif.–(BUSINESS WIRE)–Daffy, the modern donor-advised fund (DAF) platform designed to help people be more generous, more often, today announced that companies can now match employee charitable contributions with public or private stock through Daffy for Work. This makes Daffy the first workplace giving platform to support employer matching in all three forms: cash, public stock, and private stock.

The announcement addresses a structural gap in corporate philanthropy. Many of the country’s most valuable companies are equity-rich and cash-sensitive, particularly the more than 800 venture-backed private companies in the U.S.¹ Until now, those companies lacked a practical mechanism to participate meaningfully in employee giving programs. Daffy for Work changes that calculus by letting equity-rich companies put their most abundant asset, company stock, to work for charity.

“Some of the best companies in America have long used stock to fund their charitable foundations. By adding employer matching with stock to Daffy for Work, we’re extending that same strategy to every employee, and making it accessible and sustainable at every stage of a company’s growth,” said Adam Nash, co-founder and CEO of Daffy.

Fixing What’s Broken in Traditional Matching

Traditional employer matching programs are notoriously leaky. According to Double the Donation, an estimated $4 to $7 billion in matching gift funds² goes unclaimed every year because employees don’t know their company offers a match, struggle to navigate the claims process, or simply never follow through.

The research makes clear that when matching works, it works: 84% of survey participants say they’re more likely to donate if an employer match is offered, and the average matched gift is 1.5x to 2x the size of the average unmatched gift³, according to Double the Donation. The problem isn’t the incentive, it’s the infrastructure.

Because Daffy for Work is built on the donor-advised fund model, matching contributions flow directly into each employee’s personal DAF. There is no form to file, no claim to submit. Every dollar or share of the match is set aside for charity from day one. Any investment growth is tax-free, and 100% of the funds can be directed to the causes employees choose.

How It Works

The program is designed to be straightforward for both employers and employees:

1. The company sets up a program through Daffy for Work, defining the match ratio, cap, and contribution type: cash, public stock, or private stock.
2. Employees contribute to their personal DAF and receive an immediate charitable tax deduction.
3. The company match is deposited directly into the employee’s DAF. Private stock is held in the employee’s DAF until a liquidity event; public stock is typically sold and reinvested tax-free in the employee’s chosen portfolio.
4. Once liquid, funds are available for employees to direct to nearly any U.S. charity.

Building on a Track Record of Innovation

Daffy for Work launched in 2023 with companies including Acorns, OpenAI, and Lev among its first employer partners. In 2024, Daffy extended the platform to support employee private stock donations, making a strategy previously limited to founders and venture capitalists available to all employees. Figma employees set aside nearly one million shares for charity ahead of the company’s IPO through this program. Today’s announcement brings employer matching and private stock capabilities together for the first time.

Key Benefits of Daffy for Work Over Traditional Workplace Giving Solutions:

• Effortless to launch and manage. No payroll integration or IT support required. Companies can launch their program in minutes, not months, and track adoption and impact from a simple admin dashboard.
• Customizable and scalable. Choose to match employee contributions or make direct contributions to employee accounts. Flexible for companies of all sizes, from early-stage startups to large enterprises.
• Proven participation. Some companies using Daffy for Work have seen participation rates exceeding 70%, with employees donating to hundreds of different charities.
• A giving experience employees actually love. A native iOS app and responsive web experience let employees contribute and donate to any legal U.S. charity whenever they’re inspired. Funds grow tax-free in their choice of investment portfolio until they’re ready to give.
• Simple, transparent pricing. Starting at $3/month per participating employee, with no setup fees, no per-donation fees, and no fees charged to charities.

To learn more about bringing Daffy for Work to your workplace, visit daffy.org/work or email [email protected].

About Daffy

Named one of Fast Company’s “Most Innovative Companies of 2024,” Daffy is the Donor-Advised Fund for You™—a modern, fast-growing platform for charitable giving that helps people be more generous, more often. Daffy removes the barriers to giving by making it simple for anyone to set money aside for charity, invest those funds tax-free, and donate to over 1.7 million U.S. charities, all with no minimums and industry-low fees. Like a 401(k) for giving, Daffy turns giving into a habit through recurring contributions, recurring donations, and innovative tools that inspire giving year-round. It’s also the first DAF to build family giving features and public matching campaigns, so the members can inspire their loved ones and friends to give. Since launching in September 2021, the Daffy community has grown to tens of thousands, with members’ account sizes ranging from $10 to over $50M. Daffy is a 501(c)(3) nonprofit (EIN: 86-3177440), like all donor-advised fund providers. To give with Daffy, visit daffy.org or search “Daffy” in the App Store.

¹ PitchBook. “Unicorn Startups List & Trends.” January 5, 2026. https://pitchbook.com/news/articles/unicorn-startups-list-trends

² Double the Donation. “Matching Gift Statistics.” https://doublethedonation.com/matching-gift-statistics/

³ Double the Donation. “Matching Gift Statistics.” https://doublethedonation.com/matching-gift-statistics/

Contacts

Chelsea Paul

VP of Marketing & Communications

[email protected]