NEW YORK, April 1, 2026 /PRNewswire/ — 5W PR, one of the largest independently owned PR and digital marketing agencies in the U.S., today announced it has been named a finalist in the 2026 SABRE Awards North America in the Marketing Communications category for its work with AISquared, “Putting AI Squared On The Map.”

Presented annually, the SABRE Awards recognize superior achievement in branding, reputation, and engagement across the public relations industry. Winners will be announced at the awards ceremony on May 5 at Cipriani 42nd Street in New York.

5W’s finalist recognition highlights its B2B marketing work elevating AISquared, a provider of enterprise data and AI infrastructure platform, from an emerging presence to a recognized voice and leading player in operationalizing AI in enterprises.

The agency implemented a strategy focused on executive thought leadership and timely newsjacking to position AISquared at the center of key conversations around artificial intelligence, workforce transformation, and business impact.

Through a proactive media relations program, 5W secured 165 placements in 2025, including coverage in top-tier outlets such as The Wall Street Journal, Fast Company, Barron’s, and Fortune. The campaign also established ongoing broadcast visibility for AISquared’s CEO, reinforcing the company’s authority and expanding its reach among key business decision-makers. This sustained visibility contributed to a breakout year for AISquared, which experienced rapid growth in 2025, achieving 1,100% growth in ARR, maintaining net revenue retention above 115%, and expanding its customer base by 4x across commercial, regulated, and federal markets, solidifying its position as a leading player in operationalizing AI in enterprises.

“This recognition reflects our team’s ability to build meaningful visibility and credibility for emerging companies through strategic storytelling and consistent media engagement,” said Lori Ruggiero, Managing Partner & EVP, Corporate & Technology at 5W. “By aligning AISquared with the most important conversations shaping the future of AI, we were able to elevate their voice and drive measurable business impact.”

The SABRE Awards are among the industry’s most respected honors, celebrating campaigns that demonstrate the highest levels of creativity, integrity, and effectiveness. 5W’s recognition underscores its continued leadership in delivering results-driven communications programs across industries.

For more information about 5W, visit www.5wpr.com.

About 5W PR

5W PR is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O’Dwyer’s, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to the 2024 Digiday WorkLife Employer of the Year list. For more information and to join our team, visit 5W Careers.

Media Contact
Chris Bergin
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