Progressive and GEICO Tie for First in Semi-Annual Mobile Insurance Scorecard
WILMINGTON, Del., April 1, 2026 /PRNewswire/ — Keynova Group, the principal competitive intelligence source for digital financial services firms, today announced the results of the Q1 2026 edition of its semi-annual Mobile Insurance Scorecard. The competitive report benchmarks the mobile apps and mobile websites of the 12 largest U.S. auto and property insurance carriers, naming Progressive and GEICO as co-leaders in Overall Score for the mobile user experience. Allstate ties GEICO for the top mobile app, while Progressive once again ranks highest for mobile web.
“Carriers are making steady progress in advancing mobile insurance experiences, with telematics emerging as an expanded component of servicing, claims, and even underwriting,” said Beth Robertson, managing director, Keynova Group. “At the same time, continued integration of device-native capabilities is playing an important role in improving usability, while a focus on extending accessibility enhancements and resources across mobile channels will continue to broaden adoption.”
Key Findings:
Expanded Telematics Use Assists Drivers and Carriers
The use of telematics solutions is being extended to support both policyholders and internal operations. Two-thirds of Scorecard carriers are now offering a telematics solution that includes accident detection, deploying emergency or roadside assistance as needed, and 25% now promote accident assistance capabilities to all their policyholders. This not only provides a valuable service to policyholders who do not have connected car services for emergency assistance but also will help expand the utilization of full telematics solutions. When an accident has been detected, 50% of carriers can launch a claim on behalf of a policyholder, with some evaluating the loss using the carrier’s telematics data in conjunction with the vehicle’s data to detail a claim event and diagnose damages and required repairs.
Integrated Mobile Device Capabilities Streamline Policyholder Tasks
Carriers are increasingly tapping device-native mobile capabilities to simplify data entry and make key policyholder tasks and documents readily accessible. To speed claims resolution, most carriers offer embedded mobile photo tools for assessing vehicle damage, and close to 60% permit policyholders to evaluate property damage using a device’s camera. Scanning functions also save administrative time. Nearly half of carriers enable mobile apps to prefill a damage estimate tool using a VIN or license plate scan, and driver’s license and VIN scanning is an emerging feature for driver changes or updates. To simplify premium payments or for purchasing a new policy, one-quarter of carriers enable digital wallet options like Apple Pay, Google Pay and PayPal to be used in one or both mobile modes, while one-third of carriers support claims payments to a digital wallet. Further, most carriers enable mobile wallet alternatives for storing ID cards, and Quick Action-style navigation is supported by 42% of carriers to help users directly access key insurance information or tasks on app login.
Promoting Mobile Accessibility Ensures Policyholder Support and ADA ComplianceÂ
Attention to accessibility features such as larger text and sufficient contrast across carriers’ mobile channels helps expand policyholder support and reduce ADA Title III compliance risk. While carriers are generally attentive to website and mobile web accessibility, less than half currently post a link to their Accessibility Policy in their mobile apps and just one-third provide a digital contact alternative that can be used to report app accessibility issues. As well, Apple has recently enabled accessibility details to be included in App Store profiles, yet fewer than 20% of carriers have added this information.
About the Mobile Insurance Scorecard
Keynova Group’s semi-annual, fact-based Mobile Insurance Scorecard evaluates user capabilities, customer experience elements and best practices to identify evolving trends and insights that drive mobile strategy in the auto and property insurance industry. The evaluation encompasses the mobile channels of Allstate, American Family, Erie, Farmers, GEICO, Liberty Mutual, Nationwide, Progressive, State Farm, The Hartford, Travelers, and USAA. A separate semi-annual Online Insurance Scorecard reviews the insurance experience for website users. For more information, please visit https://www.keynovagroup.com/scorecards/#insurance.
About Keynova Group
Keynova Group is the nation’s foremost competitive intelligence firm providing trusted benchmarking insights and analysis of consumer and small business digital financial services, including banking, credit card, home lending and insurance. Since 1999, Keynova Group’s Scorecards have served as the go-to source for leading financial services firms to obtain reliable competitive intelligence and actionable insights. The firm’s proven methodology and highly detailed results help its clients maximize the value of their online and mobile channels to deliver a premier experience to customers and prospects.
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SOURCE Keynova Group
