DETROIT, March 25, 2026 — A recent MIT report revealed that 95% of generative AI pilots at major companies are failing. On Thursday, March 26, 2026 seven IBM executives and Detroit-based author and CEO Ida Byrd-Hill are gathering at the Detroit Regional Chamber of Commerce headquarters to offer business leaders a proven roadmap out of that failure.
The event, Culture Re-Wired: Unleash Your Inner AI CEO, runs from 8:30–10:30 AM and features a keynote presentation by Byrd-Hill and Veronica Moyer, AI Leader at watsonx Americas at IBM, followed by interactive breakout coaching sessions led by six IBM senior executives.
According to Pew Research Center, 52% of employees fear AI will eliminate their jobs — and given current failure rates, those fears may be justified. Byrd-Hill argues the solution is not more technology but a fundamental rewiring of corporate culture.
“AI is a cultural movement, not a tech revolution,” said Byrd-Hill, CEO of Automation WorkzInstitute and author of Culture Re-Wired: Unleash Your Inner AI CEO. “Corporate culture is the unseen bedrock that separates AI gold mines from AI money pits. Front-liners and middle managers hold the keys — not the C-suite alone.”
The Case for Culture-First AI Transformation
Byrd-Hill’s book showcases 22 company case studies with measurable ROI data, including IBM watsonx client zero project that generated $566 million in revenue and cost savings and Dr. Bronner’s — the iconic natural soap brand found on shelves at Costco, Kroger, Target, and Walmart — which grew revenue 45% after implementing a culture-forward AI strategy developed with Automation Workz.
Literary Titan awarded the book five stars, writing: “I’d recommend this book to managers, executives, and anyone who feels anxious about AI creeping into their job. It isn’t a technical manual. It’s about mindset — equal parts practical advice and rallying cry.”
IBM Executive Participants
The following IBM leaders will lead breakout coaching sessions with attendees:
Event Details
Date: Thursday, March 26, 2026
Time: 8:30 AM – 10:30 AM (Eastern)
Location: Detroit Regional Chamber Headquarters, Detroit, Michigan
Event Page: detroitchamber.com/event/culture-re-wired-unleash-your-inner-ai-ceo/
Book copies distributed at event and available at autoworkz.org/culture-re-wired
Topics Covered
About Ida Byrd-Hill
Ida Byrd-Hill is CEO and founder of Automation Workz, a behavior informatics firm that increases corporate profitability through data-driven culture audits, AI-powered behavioral informatics platform (SenseiiWyze), and tech skill coaching in AI & Data Analytics, Cybersecurity, Network Engineering, IoT, and Tech Project Management. Byrd-Hill serves on the Detroit Regional Chamber of Commerce, serves on the BCG/Holon IQ AI & Digital Skills Leadership Council, and is the author of nine books, including Culture Re-Wired: Unleash Your Inner AI CEO. She is a graduate of the University of Michigan (BA, Economics) and the Jack Welch Management Institute (MBA, Strategy & People Management).
Learn more at autoworkz.org.
