Organizational communication pertains to the process of conveying and sharing information with key personnel or everyone in the company.
These pieces of information include crucial ones, such as short- and long-term company goals and plans to achieve these, and new policies and regulations.
Organizational communication also covers other types of information, such as announcements for welcoming new hires, congratulating promoted employees, and anything worth sharing with the stakeholders, vendors, and other staff.
This organizational process also includes external emails and other types of communication such as press releases, public relations announcements, and other marketing and branding materials.
At present, most organizational communications take the form of interoffice memos, posting information on billboards, and sending emails.
However, there is another piece of technology gaining popularity as a communication tool in the workplace: digital displays.
A digital signage system in Dubai can replace traditional bulletin boards and emails as the go-to interoffice communication tool.
Workplace digital displays provide companies a highly visible internal communication platform that can be used to share information and keep all employees in the know and up-to-date.
A digital signage system is one of the best investments you can make for your business and improve your company’s organizational communication.
Advantages of Using a Digital Signage System in the Workplace
Below are six benefits of having a digital signage system in your workplace:
1. It allows you to communicate important messages quickly.
A digital signage system enables you to deliver snippets of key news and updates that all employees will be able to read immediately.
Strategically placed LED screens make it easy for all workers to read important information without the need to open their emails or social media accounts.
With the screens placed in highly frequented or visible areas, such as the reception area, cafeteria, or breakroom, there is no excuse for them to miss out on urgent updates and reminders.
However, to get the most from this communication tool, you need to create messages that employees can understand quickly, so they can recognize why they should heed them.
Because of this, you and anyone responsible for creating content for interoffice communication must polish your writing skills to ensure the readers immediately understand what the message is and why it is important.
2. It helps you save time in creating and delivering internal communication.
You can import ready or previously used content from your other platforms or communication streams to display on your signage. Because of this, you’ll save time writing and editing messages that you want to show again or on a regular basis.
And even if you need to edit the content, you can do it anywhere at any time when your digital signage system is connected to your computer or mobile device.
You can even automate your messages to be displayed at particular times daily, weekly, or monthly.
This will also help you and your team save time and avoid forgetting to display crucial information or reminders as scheduled.
And when you compare digital signage to printed banners, posters, and other materials, the former is a more cost-effective option since you won’t have to pay for printing services.
It is also eco-friendly since you won’t have to use paper materials that you’ll likely throw away when they get damaged or their content is no longer relevant.
3. It can support your company branding efforts.
Storytelling is an excellent way of promoting your company’s brand story.
This strategy can boost employee engagement and strengthen your brand from the inside out simultaneously.
When you use your digital signage to display your company’s vision and mission, your employees are more likely to take them to heart. Moreover, the people they will come into contact with, including the customers and clients, will see your workers’ dedication and enthusiasm.
Because of this, your employees become brand ambassadors effortlessly.
You can also boost your branding efforts by getting feedback from your employees before using and promoting your content or marketing materials.
Display your material on your digital signage and ask for feedback from your employees. With their input, you’ll have authentic branded content that speaks the truth and volumes about your company.
4. It can enhance company culture.
Organizational communication can help shape corporate culture. Using a digital signage system can help you improve this crucial element of your business.
By displaying the right content, such as celebrating employees’ birthdays, upcoming weddings, or work anniversaries, you show your team that you know them on a deeper level and appreciate and value them.
When workers feel acknowledged and appreciated, it creates a culture of support and camaraderie in the workplace, which can help with employee retention.
Additionally, your digital signage system can keep everyone in the loop about new recruits. Use it to display the photos and some information about the newly hired employees so that the others can put a face to their names and recognize and be friendlier to them.
5. It can boost company morale.
Aside from improving the company culture, you can use digital signage to announce employee contributions, achievements, and other milestones.
These announcements are excellent strategies for motivating employees and boosting morale in the workplace.
Aside from displaying messages of congratulations and appreciation from team leads and managers, you can upload photos of certifications and awards of your staff for everyone to see.
You can also post testimonials or feedback from satisfied customers or clients and positive reviews from Google and other review sites.
6. It can improve safety in the workplace.
Posting printed safety warnings in break rooms and other areas where visibility may be limited won’t help prevent accidents.
LED screens are more effective in informing people about possible risks in certain areas. Employees will be able to read clearly which rooms they shouldn’t enter because it is undergoing repairs or being fumigated.
You can also use your digital signage to inform employees about malfunctioning machinery that would be dangerous for them to use.
Lastly, you can use your system to provide emergency alerts, such as strong storms or flash floods in the area, to inform your employees to stay put or be more careful when driving home.
The right communication tool can fuel your company’s growth and keep your business competitive. A digital signage system is one of the technological solutions you can look into to achieve these goals.
