There’s no denying the fact that generative artificial intelligence is becoming more prevalent year after year. Nearly every industry is poised to benefit from new platforms that are designed to handle most tasks, from handling creative campaigns to improving productivity in ways that were never before imagined.
Now, the market for AI tools is constantly growing with major brands like Nvidia leading the charge. Below the surface, startups are in an increasingly competitive race to beat each other in delivering solutions for certain niches and sectors that have yet to realize the full value of AI in their operations.
In short, there is ample space for growth and profitability for anyone bold enough to dive into the AI market and build platforms that are guaranteed to catch on. Much of the effort goes into training these platforms and ensuring that they perform within the expectations of their target audience.
Marketing is pushed to the sidelines, but it’s one area you can’t ignore when you have so many competitors focusing on the same niche as you. For that, you will need to level up your promotional efforts and ensure that your product gets a fair share of the excitement. Here are a few marketing tips you might want to double down on:
- Define your goals and short-term strategies
The most basic part of building a marketing plan for your AI product is setting a clear direction that informs the strategies and approaches you will have to employ. It’s never good to assume that, just because marketing is more affordable now than before, you can easily come up with an effective campaign that produces an impressive ROI. With the competition you’re facing, you need more than a gimmick to help your brand scale. You need a systematic process that recognizes the threats and opportunities you can exploit.
From there, you can draft a set of goals you can accomplish within a realistic timeline. You might want your AI platform to become more available to sectors outside your initial niche. Perhaps you want to expand your range of tools and partner with companies that find your platform crucial to the products and services they’re offering. Whichever the case, set a clear direction for your brand and find out what strategies are best suited to help you attain your goals.
- Come up with an effective value proposition
Setting goals is not the end-all and be-all of your marketing efforts, but it does aid in the next step, which focuses on setting your AI products apart from all the others. A value proposition is a statement that connects your products to the emotions of your audience. As much as you want to focus on what your AI product can do and the technical features that make it a cut above the rest, put more weight on showing your audience the powerful benefits it could bring to the table.
While everyone in the AI market is focusing on solving problems, put more effort into crafting stories on how your AI could change lives, and not just address pain points. If your AI product is aimed at helping creatives get accurate critiques of their work, talk about how it can reduce errors and enhance the creative process. With a well-crafted value proposition, you can come up with a wide range of possible content ideas that can push people closer towards your brand.
- Use the right marketing channels
When it comes to promoting your AI product, you wouldn’t want to take digital marketing lightly. Everyone’s doing it, but it’s only when you put a lot of thought into building a great web and social media presence that it makes all the difference. Starting with your website, you will want to go for an easily navigable layout, with content that provides everything your audience needs to know about your product. Get a professional web design company like Bizango Designers to help you create the right mix of text and visual content that carries your brand message.
When it comes to social media marketing, focus on building Facebook and Instagram pages that showcase how your target audience can use your AI product for certain applications. You can also use your social media presence, especially on LinkedIn, to share corporate news about your brand’s latest activities as well as updates about your next projects that are still under development. Capitalize on your online visibility to gain more traction in acquiring new customers, forging partnerships, and retaining loyal followers.
- Take part in industry events
It pays to know that the AI sector is constantly evolving, and your brand won’t afford to be left behind when others are already banking on the next stage of AI development. Events in the industry open you up to new perspectives and allow you to network with key figures and enterprises that are willing to invest in your product. More importantly, attending conferences, expositions, and trade shows also has profound promotional value that’s too significant to ignore.
Aim to increase your AI brand’s visibility by attending such events and documenting them through your website and social media platforms, especially if you’re allowed to unveil and demonstrate your products.. It also matters if you could have your brand sponsor these events or accept invitations to become a resource speaker in a niche that your products cater to.
Endnote
As you develop your AI products, don’t ignore the need to promote them effectively. The technology is not regarded as “emerging” anymore, so it’s important to think about how to spread the word about your brand and secure a larger share of the market.
