In the rapidly developing field of AI, 2024 promises to be the year AI moves from an exciting add-on to an essential element of a business’s strategy. Successful companies will only earn their customers’ trust by deploying AI on a macro level so that it’s fully embedded into the ethics and DNA of the company.
Proprietary Data: A Game-Changer
Last year, companies with high levels of proprietary data took a cautious approach, tending to be reluctant to fully leverage the vast amounts of data at their disposal. However, in 2024 I expect the tables to turn, with companies starting to capitalise on the value of proprietary data without compromising on privacy, governance, and security – creating huge business opportunities.
Companies leveraging exclusive datasets will be able to gain a competitive edge, unlocking unique insights to drive operational efficiency and improve user experience. Furthermore, there will be monetization opportunities, turning proprietary data into a valuable asset that generates revenue.
Accordingly, we can also expect a growing emphasis this year on developing AI models that can extract valuable insights without infringing on ethical boundaries. This shift will not only redefine business strategies but be a key part of the evolving discussion over the ethics of AI and how it should be regulated.
Personal AI Assistants: The New Normal
The integration of AI into our daily lives is set to reach new heights in 2024. The era of hyper-personalised assistance is upon us, and it’s poised to revolutionise the way we navigate both our professional and personal time. While businesses and other organisations will embed AI assistants into their offerings, consumers will seek more tailored assistance for their needs.
Expectations for seamless integration into daily routines will drive innovation, pushing companies to develop AI assistants with advanced capabilities. The convergence of AI with voice recognition, natural language processing, and predictive analytics will result in assistants that not only respond to commands but also proactively anticipate user needs, setting a new standard for personalised AI experiences.
These personal, highly personalised digital helpers will become proactive extensions to people’s lives – saving us time and doing tasks we don’t enjoy or tend to put off completing. Imagine an AI assistant that understands your preferences, anticipates your needs, and effortlessly manages your routine tasks. This is all much closer than you may think.
Full Journey AI: Elevating Customer Experiences
Last year marked a sharp increase in the use of AI to improve various aspects of customer experience – with agencies, marketing teams, and development teams integrating AI into their processes – although many were yet to deliver a tangible transformation of the customer experience.
2024 is set to be the year when companies investing in AI strategies will differentiate themselves by reshaping the entire customer journey with ‘Full Journey AI’, the comprehensive integration and utilisation of AI across the entire customer journey or lifecycle.
From brand refreshes that position companies as “intelligent brands” to lead-to-sale initiatives creatively driven by AI, the focus will be on using AI to enhance every touchpoint of the customer experience. Launching AI assistants, crafting authentic content, and building branded communities will become integral parts of the customer journey — creating a much more seamless and immersive experience for users.
Get Ready
As 2024 unfolds, consumers can expect to see much more AI integrated into their lives. Let’s stay alert to the rapid changes around us – not only witnessing but actively participating in the evolution of AI, ensuring that its potential is harnessed responsibly and ethically.
This is a huge moment for AI – and for us too
