Press Release

11Ants Launches Ant to Give Retailers Faster, Evidence-Led Decision-making with AI Expertise

AUCKLAND, New Zealand–(BUSINESS WIRE)–11Ants, the AI powered Retail Intelligence platform trusted by retailers operating more than 4,000 stores across eight countries, today announced the launch of Ant, an AI Retail Expert built specifically for grocery and retail teams.


Ant enables anyone in a retail business, from the c-suite to merchandisers, marketers and operators. to ask real business questions in plain English and receive instant, decision ready answers grounded in their own data, with clear context and recommended next actions. Rather than starting with reports and spreadsheets, Ant helps teams start with the problem they are trying to solve and move directly to evidence based decisions.

According to Tom Fuyala, CEO of 11Ants, the real breakthrough is changing how questions get asked. “For years, retail decision‑making meant pulling reports and navigating dashboards to piece together an answer,” said Fuyala. “Ant flips that model. You start with the problem you’re trying to solve, and it brings back the evidence, context and actions while those actions will still have impact.”

From Data Retrieval to Decision Support

Built on more than a decade of retail focused data engineering, 11Ants connects loyalty, POS, inventory, budget and other core systems into a single cloud-based Retail Intelligence platform. Ant sits on top as an always on retail expert that not only answers questions, but explains why things are happening, highlights likely drivers, compares scenarios and surfaces options for what to do next.

Unlike generic BI tools that focus on lagging KPIs, Ant helps retailers understand customer behaviour, category dynamics and store level performance in near real time, which enables teams to challenge assumptions and make decisions during the meeting, not weeks later.

Farro Fresh: Faster Decisions, Better Questions

Ant is already in use at leading grocery retailers, including Farro Fresh, where it has become a core part of how the business operates. “Using Ant has fundamentally changed how I start conversations in the business,” said Garth Sutherland, CEO of Farro Fresh. “Instead of asking what data we need, we’re asking what problem we’re trying to solve — for customers, for the team, and for the business. That shift alone has been transformational.”

Sutherland noted that tasks that once took days, like pulling data, reconciling versions, waiting for specialists, now happen in minutes. More importantly, teams across marketing, merchandising, operations and category management can self-serve insights and come to discussions better prepared.

“It’s not just giving us answers, it provides context, highlights likely drivers and suggests what to do next,” said Sutherland. “That’s a step change from data retrieval to true decision support. Our trading meetings are faster, richer and far more evidence led.”

As more teams across Farro adopted Ant, access to insight broadened beyond a small group of analysts or superusers, which will accelerate the retailer’s operating rhythm and improving decision making across pricing, promotions, ranging and customer experience. “In grocery, speed matters,” Sutherland said. “Ant helps us move from reporting what happened to running the business in near real time. It allows us to make customer first decisions at scale based not on opinion, but on behaviour.”

Purpose Built AI for Retail

For retailers in North America and globally, Ant offers a practical way to deploy AI without hiring data scientists or building complex internal platforms. It can be rolled out quickly on top of existing data, scaling across banners, regions and store formats.

Ant helps leadership teams move from opinion to evidence, merchandising teams decode category performance, marketing teams understand real customers and operations teams diagnose store level issues through a single, retail-native interface.

Availability

Ant is available immediately as part of the 11Ants Retail Intelligence platform for grocery and retail organizations globally. Retailers can learn more and request a demonstration at www.11ants.com.

About 11Ants

11Ants is an AI powered Retail Intelligence platform that gives everyone in a grocery or retail business instant access to the insights they need to make better decisions, faster. Built specifically for retailers, 11Ants connects loyalty, POS, inventory and other core systems, then uses advanced analytics and AI to surface the customer and performance insights that drive margin, market share and customer loyalty. 11Ants is trusted by retailers operating more than 4,000 stores across eight countries.

Contacts

Media:
Tim Nichols Chief Marketing Officer [email protected] +64 22 642 4657 www.11ants.com

Ron Margulis, RAM Communications, [email protected], +1 908.337.0020

Author

Related Articles

Back to top button