During the holiday shopping weekend, Zeta’s AI Agents delivered 87% time savings for enterprises, underscoring leadership in AI-powered marketing
NEW YORK–(BUSINESS WIRE)–Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today announced record performance for its platform during the holiday shopping weekend—the pivotal shopping period from Thanksgiving through Cyber Monday. Platform usage surged 153% year-over-year (YoY), Zeta’s AI agent activity increased 25x YoY, and uptime remained 100%, as enterprise brands relied on Zeta to power their most critical messages of the year. The gains reflect accelerating adoption of Zeta’s agentic AI to turn insights into action at scale, as well as added enterprise momentum from the recent acquisition of Marigold’s enterprise software business.
AI’s Growing Impact on Peak-Season Performance
This year’s performance highlighted the operational impact of Zeta’s agentic AI. Enterprises using Zeta’s AI Agents – spanning Audience, Campaign, and QA – realized 87% time savings on repetitive tasks, enabling faster insight-to-activation cycles and higher-quality execution at peak volume.
“Holiday 2025 is an inflection point for the industry—AI isn’t just assisting marketers, it is running the playbook,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. “The future of marketing has AI at the center, not the edges, and it demands platforms with AI at the core, not bolted on. As we roll out our technology to Marigold’s enterprise customers, they will experience what our customers already know: we make AI-powered marketing easy to adopt and obvious to scale, so brands can move faster, spend smarter, and win the moments that matter most.”
The 2025 holiday season also marked the first major performance period following Zeta’s completion of its acquisition of Marigold’s enterprise software business on November 24, 2025.
To read more about holiday insights from Zeta, visit our Holiday Marketing Hub here.
About Zeta Global
Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
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