The combined Enterprise Planning and Retail Execution Vendor Panorama recognizes XTEL’s innovative-driven mindset and strong vision for integrating AI into commercial processes
LUXEMBOURG , Sept. 29, 2025 /PRNewswire/ — XTEL, a Luxembourg-based company and global leader in AI-first revenue management enterprise solutions, has received fourteen Best-In-Class Category distinctions in the POI 2025 Enterprise Planning and Retail Execution Vendor Panorama by the Promotion Optimization Institute (POI). Widely regarded as the industry’s definitive resource on vendor progress and market dynamics, the POI Panorama honors span Enterprise Planning (including trade promotion management and revenue growth management) and Retail Execution (RetX), underscoring XTEL’s commitment to continued innovation and excellence for its global customers.
XTEL’s platform earned new recognitions this year for Artificial Intelligence (AI)/Machine Learning and Generative AI/Chatbot Assistant/Agentic AI. In addition to these new honors, XTEL retained all previous distinctions from 2024, including Data Management, Global Deployment, RGM UX, RGM Suite, TPx UX, Headquarter Planning, TPx Analytics, Dashboarding & Reporting, Connected Enterprise, Data and Analytics Visualization, Desktop UX, Analytical Insights, and Guided Selling.
The POI report states: “XTEL has developed an impressive TPM/RGM planning and retail execution ecosystem, which is now powered by advanced generative agents (MAX AI®) and the cloud-native AI data platform, ADAM®.”
“We are incredibly proud that POI has recognized our advancements in artificial intelligence and agentic AI,” said Alessio Bonfietti, Chief Science Officer at XTEL. “We strive to provide our customers with the innovation they truly need, leveraging advanced technology and AI to deliver solutions that drive real value and growth. We have invested heavily in AI, in strong partnership with Microsoft and Copilot—not just to say we did, but to ensure our customers have the right technology to stay ahead in a complex industry.”
The report also highlights XTEL’s “robust roadmap and innovation-driven mindset,” rooted in the effective use of technology across sales, marketing, finance, and supply chain business processes, delivered in an integrated manner. This reflects “XTEL’s holistic vision and pre-configured market and channel templates help accelerate enterprise planning and retail execution adoption, spreading best practices.”
XTEL is described as “a strong partner and an attractive opportunity for both global and local implementations.” The XTEL revenue management platform is called “a comprehensive Holistic Enterprise Planning ecosystem, including AOP, HQ, RGM, TPM Sales Planning, and Retail Execution, which completes the promotion cycle down to the store level, driving execution and plan visibility.” The report further notes that the platform “combines TPMx and RGM capabilities on one single, AI-driven platform, offers industry expertise, and provides global deployment capabilities.”
“It is always rewarding to have such a qualified organization as POI recognize our commitment to being the best possible partner for our customers and global brands,” said Amber Brooner, Chief Revenue Officer at XTEL. “For us, being a strong partner means enabling our customers to not only identify and create the best possible commercial strategies, but also to implement them quickly and effectively. In other words, to turn great ideas into real value.”
To access the full POI 2025 Consumer Goods Enterprise Planning & Retail Execution Vendor Panorama, visit https://poinstitute.com.
About
XTEL
XTEL is a leading global SaaS enterprise software provider, delivering a mission-critical, cloud-native, and AI-first revenue management platform across augmented AI data management, trade promotion management, advanced AI analytics, assortment, and retail execution. The company is disrupting a multi-billion-dollar global market that is expected to grow at a double-digit annual rate through 2030. Founded in 2015, XTEL supports more than 400 global mega brands, managing over €100 billion in annual trade spend through its AI-enabled platform, with the US as its largest market. XTEL is building its AI agentic framework for the Revenue Management platform in partnership with Microsoft and Copilot.
Backed by Bain Capital and SilverTree Equity, XTEL has demonstrated strong momentum in product innovation and global expansion since becoming a standalone entity in 2023. To learn more, visit www.xtech.ai.
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