NEW YORK–(BUSINESS WIRE)–Winged Keel Group “Winged Keel” is pleased to announce the addition of Jacob Boston as Managing Director, Marketing and Communications. In this newly created role, Jacob will oversee the strategic direction and execution of Winged Keel Group’s marketing and communications platform. His remit includes advancing the firm’s messaging around M&A activity, corporate growth initiatives, and institutional partnerships, as well as deepening engagement with key Centers of Influence. He will also partner closely with the firm’s events team to enhance Winged Keel’s highly curated national event platform.
Jacob brings more than 25 years of communications and marketing leadership in the financial services industry. Most recently, he served as Senior Vice President, Head of Communications and Engagement, at NFP, an Aon company, where he led internal and external communications, including those related to the firm’s $13 billion acquisition by Aon in 2024. At NFP, he also oversaw strategic partnerships with two major sports leagues to strengthen brand awareness and client engagement.
Previously, Jacob was Vice President of Communications and Government Affairs at M Financial Group, where he led communications strategy, member firm content development, and event programming, while also managing relationships with congressional leaders and advocacy groups such as Finseca. Earlier in his career, he directed communications for acquired firms at NFP in New York, guiding messaging through periods of significant growth and evolution. Boston, who resides outside of Portland, OR graduated from Emory University with a degree in political science.
“Jacob brings proven expertise in shaping communications for complex, high growth organizations,” said Sean O’Reilly, COO of Winged Keel Group. “His experience at the intersection of financial services, corporate strategy, and brand storytelling will help us expand our reach, enhance transparency, and deliver a stronger platform for our clients, advisors, and institutional partners.”
“I’m proud to join Winged Keel Group and be part of the firm’s continued growth,” said Boston. “With exceptional people, a clear vision, and significant opportunities in every area of the business, the firm is well positioned to achieve its goals. I’m excited to collaborate with the team to drive meaningful results in how we tell our story and articulate our value to stakeholders.”
Winged Keel Group is excited to welcome Jacob to the team and looks forward to the expertise and value he will bring as the firm continues to expand. This appointment reflects Winged Keel’s continued investment in people and platforms to support its national growth strategy following its 2025 partnership with GTCR.
About Winged Keel Group
Winged Keel Group is an independent life insurance brokerage firm that creates and implements customized life insurance solutions for high and ultra-high net worth, family office, and institutional clients. With offices in New York, San Francisco, Boston, Richmond, Washington, D.C., Houston, Atlanta, Denver, St. Louis, and Minneapolis, the firm specializes in the structuring and administration of Traditional Life Insurance, Business Continuation Insurance, Private Placement Life Insurance and Annuities, and Corporate-Owned Life Insurance portfolios. For more information on Winged Keel Group, please visit www.wingedkeel.com.
Contacts
Barbara Novak
Principal
Winged Keel Group
212.527.8000
