Rapidly expanding South Carolina broadband operator transforms customer relationships
and operations with GOCare

ALPHARETTA, Ga., Oct. 14, 2025 /PRNewswire/ — GOCare, a leading SaaS provider of digital customer experience solutions for broadband service providers (BSPs), announced today that West Carolina has partnered with GOCare to drive customer engagement and operational efficiency through the deployment of the GOCare Digital Experience Platform.

West Carolina, a regional telecommunications provider serving communities in western and upstate South Carolina and Columbia County, Georgia, is investing in digital-first technologies that enhance subscriber communication and modernize the customer experience. With a mission centered around service, reliability, and community, West Carolina’s adoption of GOCare Reach and GOCare Connect marks a significant step forward in delivering proactive, seamless, and customer-centric digital experiences.

“West Carolina is committed to offering our customers best-in-class experiences across every touchpoint,” said Chris Townson, CEO of West Carolina. “Partnering with GOCare gives us the ability to engage customers through the digital channels they prefer while making our team more responsive, more efficient, and better equipped to deliver the level of service our communities expect.”

West Carolina’s deployment includes two key modules from the GOCare Digital Experience Platform that add significant value to its back office and operations technology stack:

GOCare Reach – A targeted outbound campaign tool designed to send proactive messages to defined customer segments. West Carolina will utilize Reach to inform customers about service availability, network improvements, and other key updates, all while reducing inbound call center traffic and improving customer awareness.

GOCare Connect – A unified, omni-channel communication solution that integrates two-way SMS, webchat, email, and social media into a single, streamlined interface. Connect empowers West Carolina to embrace some customers’ preference for digital interactions and be the “easy to do business with” service provider, all while reducing call volume, improving first-contact resolution, and enhancing staff’s effectiveness by providing a single-pane-of-glass view across all customer touchpoints.

GOCare will also be used to send separately branded Upcountry Fiber digital communications via West Carolina’s partnership with Blue Ridge Electric Cooperative (BREC), showcasing GOCare’s ability to aid ISPs with multiple brands and service areas, providing effective digital engagement to their subscribers.

“West Carolina’s team has demonstrated a forward-thinking approach to digital customer experience,” said Mike Roddy, CEO and Co-Founder of GOCare. “With GOCare’s platform, they’re not just meeting expectations; they’re raising the bar. We’re honored to support their efforts and help bring their digital engagement vision to life.”

About GOCare
GOCare is a trusted digital experience platform for broadband service providers, driving customer satisfaction and operational efficiency. Our innovative SaaS solution integrates seamlessly with existing operator technology stacks—including billing, network operations, IT, and marketing platforms—empowering providers to deliver proactive notifications and personalized interactions through two-way SMS, social media, web chat, and email. Founded by telecom veterans, GOCare’s “For Operators, By Operators” ethos underscores our deep understanding of the broadband industry’s challenges. We are committed to helping operators transform the customer experience, making it easier for subscribers to connect, communicate, and engage at every touchpoint. Serving over 30 broadband operators and powering more than 30 million monthly digital interactions, GOCare reduces call volumes, cuts operational costs, accelerates payments, and boosts customer satisfaction metrics. Learn more at www.gocarecx.com and follow us on LinkedIn.

About West Carolina
West Carolina Rural Telephone Cooperative, Inc. (West Carolina) was founded in 1952 to deliver reliable telephone service to rural communities in Abbeville and McCormick counties and the Starr-Iva area of Anderson County. From those roots, West Carolina has continually expanded and modernized, bringing advanced communications services once reserved for metropolitan areas to the communities it serves.

Today, West Carolina remains deeply committed to its original service areas while also connecting homes and businesses across Greenwood County, Newberry County, Columbia County (GA), and additional parts of upstate South Carolina through its Upcountry Fiber brand. By investing in robust infrastructure and embracing new technologies, West Carolina ensures its members and customers have access to the latest in broadband, voice, and next-generation connectivity.

Learn more at www.westcarolina.com.

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