The project explores the use of Digital Certificates (DID/VC) for registering creators’ intellectual property, verifying career histories, and enhancing trust in digital content management
By building a secure and transparent digital infrastructure, this initiative aims to pave the way for the future of the film and video industry
SHIBUYA WARD, Tokyo, Sept. 17, 2025 /PRNewswire/ — Visual Voice and NTT Digital to Launch Web3 Proof-of-Concept Utilizing Decentralized Identifiers (DID) and Verifiable Credentials (VC) in Fall 2025
Visual Voice Inc. (Head Office: Shibuya-ku, Tokyo; CEO: Tetsuya Bessho) today announced that it will commence a joint proof-of-concept initiative with NTT Digital Inc. (Head Office: Minato-ku, Tokyo; President & CEO: Kenichi Hamana) in the fall of 2025. The project will leverage Decentralized Identifiers (DID) and Verifiable Credentials (VC) to explore new Web3-based services.
Led by Visual Voice with technical collaboration from NTT Digital, this initiative aims to address long-standing challenges in the film and video industry—including increasingly complex copyright management, the lack of transparency in creators’ skills and achievements, the need to ensure trust in content distribution, and the demand for deeper fan engagement. By doing so, it seeks to deliver new value to a broad spectrum of stakeholders, ranging from creators, buyers, and corporations to fans, educational institutions, and local governments.
Background and Objectives of the Proof-of-Concept: Solving Industry Challenges with DID/VC
The film and video industry faces numerous challenges stemming from rapid digitalization and globalization. Web3 services built on Decentralized Identifiers(DID) and verifiable credentials (VC) offer groundbreaking solutions by enhancing the trustworthiness and transparency of information, enabling the strict management and automation of rights, and establishing data sovereignty for individuals.
DIDs empower individuals to manage and control their own digital identities, while VCs function as tamper-proof digital certificates or credentials issued by trusted third parties. These may include records such as academic background, professional career, skills, awards, and intellectual property rights associated with creative works.
Through this proof-of-concept, Visual Voice and NTT Digital aim to integrate these technologies to deliver meaningful improvements across multiple dimensions of the film and video industry.
This proof-of-concept experiment will commence with the issuance of VCs to winners of SSFF & ASIA 2025 in October 2025, and by 2026, we aim to offer a full-scale service including distribution and trading of content on the LLB content marketplace. Visual Voice and NTT Digital will work to solve longstanding challenges faced by the video and film industry through the social implementation of DID/VC technologies.
Media Contact:
Fuyumi Tanaka
+81354748201
[email protected]
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SOURCE Visual Voice Inc.
