DUBLIN–(BUSINESS WIRE)–The “Video Streaming Market – Platform Trends & Forecast 2025-2033” report has been added to ResearchAndMarkets.com’s offering.
The Global Video Streaming Market size is anticipated to grow from US$ 131.44 billion in 2024 to US$ 599.20 billion by 2033, at a CAGR of 18.36% during the period 2025-2033. This is driven by increasing demand for on-demand content, growing smartphone and internet penetration, and growth in OTT platforms, underpinned by advancements in AI-powered content suggestions and streaming technologies.
Global Video Streaming Market Outlook
Video streaming refers to the internet transmission of video content in real time without users needing to download a full file in order to access it. It allows for uninterrupted playback as data is transmitted, through technologies such as buffering and adaptive bitrate streaming, for an uninterrupted experience. Common ones include live streaming and on-demand streaming, and both of these are available through smart TVs, smartphones, computers, and tablets.
The major application of video streaming is entertainment. Companies such as Netflix, YouTube, Amazon Prime Video, and Disney+ control the market by providing extensive libraries of movies, TV shows, and user-uploaded content. Other than entertainment, video streaming is applied in education (e-learning platforms and virtual classrooms), business (webinars, live meetings, and product demonstrations), healthcare (telemedicine), fitness (virtual fitness classes), and gaming (Twitch and cloud gaming).
Across the world, video streaming has become deeply entrenched in everyday life, powered by rising internet penetration, mobile usage, and AI-powered content personalization. Consumers already anticipate immediate, high-quality access to content anywhere and anytime.
Growth Drivers in the Global Video Streaming Market
Sagging Demand for On-Demand Entertainment
One of the strongest drivers of growth is the swift transition from traditional TV to on-demand entertainment platforms. Viewers of all ages welcome the convenience to view content anywhere, anytime. Streaming powerhouses such as Netflix, Disney+, and Amazon Prime Video took advantage of this trend with huge content collections and original content.
This consumer-driven strategy, along with competitive prices and recommendations suited to individual tastes, has driven worldwide video streaming service adoption. In November 2023, Google’s paid video platform, YouTube Premium, welcomed a number of significant updates, enhancing the user experience with state-of-the-art features. Among these is the addition of AI-powered enhancements, which employ sophisticated algorithms to personalize suggestions, enhance content discovery, and heighten overall user interaction.
Increasing Internet and Mobile Penetration
Increased global internet penetration, particularly in developing economies, is driving the video streaming revolution. As more and more people use smartphones and tablets, consumers are watching video content on the move. The introduction of 4G and 5G has further supported higher quality as well as availability of streaming. With improving internet infrastructure globally, even isolated areas are becoming potential markets for streaming platforms, providing extensive growth opportunities. 5.65 billion individuals across the globe were accessing the internet in early July 2025, representing 68.7 percent of the total population.
Technological Innovation and Cloud Adoption
Emerging technologies such as Artificial Intelligence (AI), Machine Learning (ML), and cloud technology are transforming the ecosystem of video streaming. AI is facilitating personalized content, real-time analysis, and intelligent recommendations, with cloud platforms offering scalability and user-friendly experiences. Content Delivery Networks (CDNs) and adaptive bitrate streaming improve quality and minimize latency, thus helping to raise user satisfaction and drive international market growth. June 2025, Midjourney has released its highly anticipated AI video generation model, V1. This image-to-video model enables users to upload an image, such as one produced by other Midjourney models, to produce four five-second videos.
Challenges in the Global Video Streaming Market
Content Licensing and Regional Restrictions
Content licensing is one of the major challenges to the video streaming business. Geographical restrictions to copyrighted content due to local agreements are common among platforms, limiting viewership of popular titles to different markets. Such restrictions anger consumers and delay global market growth. Further, securing and holding exclusive rights to content is expensive, a burden that creates financial and administrative challenges, particularly for small or growing platforms.
High Competition and Market Saturation
With low barriers to entry and high profit potential, the video streaming industry has increasingly become saturated. New platforms are constantly surfacing, and intense competition ensues. Traditional players have to spend significantly on original content, advertising, and technology in order to keep subscribers on board. This competitiveness compresses profit margins and amplifies churn, making it difficult for platforms to sustain long-term user loyalty without ongoing innovation and enhancement.
Key Players Analysis (Overviews, Key Persons, Recent Developments, SWOT Analysis, Revenue Analysis)
- Akamai Technologies Inc.
- Amazon Inc.
- Brightcove Inc.
- Comcast Corporation
- Google LLC (Alphabet Inc)
- Iflix (Tencent Holdings Ltd.)
- International Business Machines Corporation
- Kaltura Inc.
- Microsoft Corporation
- Netflix Inc.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 200 |
| Forecast Period | 2024 – 2033 |
| Estimated Market Value (USD) in 2024 | $131.44 Billion |
| Forecasted Market Value (USD) by 2033 | $599.2 Billion |
| Compound Annual Growth Rate | 18.3% |
| Regions Covered | Global |
Key Topics Covered:
1. Introduction
2. Research & Methodology
2.1 Data Source
2.1.1 Primary Sources
2.1.2 Secondary Sources
2.2 Research Approach
2.2.1 Top-Down Approach
2.2.2 Bottom-Up Approach
2.3 Forecast Projection Methodology
3. Executive Summary
4. Market Dynamics
4.1 Growth Drivers
4.2 Challenges
5. Global Video Streaming Market
5.1 Historical Market Trends
5.2 Market Forecast
6. Market Share Analysis
6.1 By Streaming Type
6.2 By Component
6.3 By Solutions
6.4 By Platform
6.5 By Revenue Model
6.6 By Deployment Type
6.7 By End User
6.8 By Countries
7. Streaming Type
7.1 Live Video Streaming
7.2 Non-Linear / VOD Streaming
8. Component
8.1 Software
8.2 Services
9. Solutions
9.1 Over-the-Top (OTT)
9.2 Internet Protocol TV (IPTV)
9.3 Cable TV
9.4 Pay-TV
10. Platform
10.1 Smartphones and Tablets
10.2 Smart TV
10.3 Laptops and Desktops
10.4 Gaming Consoles
11. Revenue Model
11.1 Subscription (SVOD)
11.2 Advertising (AVOD/FAST)
11.3 Rental / Transactional (TVOD)
12. Deployment Type
12.1 Cloud
12.2 On-Premises
13. End User
13.1 Consumer
13.2 Enterprise
14. Countries
14.1 North America
14.1.1 United States
14.1.1.1 Market Analysis
14.1.1.2 Market Size & Forecast
14.1.2 Canada
14.2 Europe
14.3 Asia-Pacific
14.4 Latin America
14.5 Middle East & Africa
15. Value Chain Analysis
16. Porter’s Five Forces Analysis
16.1 Bargaining Power of Buyers
16.2 Bargaining Power of Suppliers
16.3 Degree of Competition
16.4 Threat of New Entrants
16.5 Threat of Substitutes
17. SWOT Analysis
17.1 Strength
17.2 Weakness
17.3 Opportunity
17.4 Threats
18. Pricing Benchmark Analysis
18.1 Akamai Technologies Inc.
18.2 Amazon Inc.
18.3 Brightcove Inc.
18.4 Comcast Corporation
18.5 Google LLC (Alphabet Inc)
18.6 Iflix (Tencent Holdings Ltd.)
18.7 International Business Machines Corporation
18.8 Kaltura Inc.
18.9 Microsoft Corporation
18.10 Netflix Inc.
19. Key Players Analysis
For more information about this report visit https://www.researchandmarkets.com/r/uyclxt
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