DUBLIN–(BUSINESS WIRE)–The “Energy Drinks in the U.S. Through 2027” report from Beverage Marketing has been added to ResearchAndMarkets.com’s offering.
This research report looks at the energy category and its sub-sectors and nuances such as diet vs. regular, healthy energy, organic, high-end energy and shots. It profiles companies and brands and examines trends and issues impacting energy drinks and energy shots, offering sales data to back its conclusions.
This comprehensive report offers perspective from numerous angles, covering regional markets, quarterly growth, packaging, distribution, consumer drivers, demographics and advertising breakouts for 18 media types, a broadened scope of market forecasts, expanded discussion of small energy drink companies, a directory of energy drink companies and more.
The Answers You Need
- What amount of energy drinks does the typical U.S. consumer drink in a year, and how has that changed?
- What are the latest developments in the packaging mix for energy drinks?
- Which regions have the strongest markets?
- Is “diet” a priority for consumers? What percentage of volume is full- versus low-calorie?
- How have brand rankings changed recently?
- How have smaller players revitalized the segment lately and what are they doing to differentiate themselves?
- What are the growth prospects for the energy drink category?
- What is happening in the energy shot and healthy energy (including organic) sub-segments?
- What slice of the U.S. market share will slim cans command by 2027? How will that compare with the share held by 16-ounce (and larger)?
- How can I contact the leading energy drink and energy shot companies and succinctly ascertain what products they market in this segment?
Report Features
- Historical, current and projected market statistics, plus authoritative analysis to provide insight and put trends in context.
- Regional perspective on the U.S. marketplace, highlighting volume and growth pattern variations from region to region through 2027.
- Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data and market shares. Coverage includes Red Bull, Monster Beverage (including Monster, NOS and Full Throttle), Vital Pharmaceuticals (VPX), Nutrabolt (C4), PepsiCo (Rockstar, Mtn Dew Energy, Amp and Kickstart), National Beverage (Rip It), Celsius Holdings, Congo Brands (Alani Nu and Prime Energy), Anheuser-Busch and others.
- Offers a range of key metrics for analyzing performance of brands in various segment of the energy market from various perspectives. Includes brand volume and wholesale dollar sales data, growth and market share for energy drinks including: Red Bull, Monster, Bang, Rockstar, Celsius, Reign, Cellucor C4, NOS, Alani Nu, Full Throttle, Ghost Energy, Xyience, Zoa, Rip It, Amp, HiBall Energy, Starbucks Refreshers, Hydrive and Hansen. Also offers historical and current sales results (volume, wholesale dollars) for high-end brands including: Bang, Celsius, Reign, Cellucor C4, Xyience, HiBall Energy, Runa, Zevia and Steaz. Also looks at major energy shot brands including: 5-Hour Energy, Stacker 2: 6 Hour Power, Tweaker Energy Shot, VPX, EE, Vital 4U, Rhino Rush and Private label.
- Analysis of regular vs. reduced calorie energy drink trends.
- Data detailing sales by key on- and off-premise distribution channels totaling 100% of market volume.
- A detailed analysis of packaging, analyzing volume and share by package size.
- Advertising expenditures of the leading energy drink and energy shot companies and a look at category spending by media type (including Internet and Hispanic-targeted advertising).
- Consumer demographic profiles comparing consumers of key brands.
- Perspective on the energy shot market and healthy energy segment and players, and how they affect the mainstream energy drink market.
- Five-year projections for the market and its packaging mix through 2027.
- A directory of the leading energy drink companies in the United States.
Key Topics Covered:
1. THE U.S. ENERGY DRINK MARKET
- The Energy Drink Market
- Overview
- Volume and Dollars
- Per Capita Consumption
- Growth
- Quarterly Growth Trends
- Seasonality
- Recent Issues
2. ENERGY DRINK REGIONAL MARKETS
- Regional Energy Drink Markets
- Overview
- The West
- The South
- The Midwest
- The Northeast
- Per Capita Consumption
3. REDUCED CALORIE AND REGULAR ENERGY DRINKS
- Regular and Low-Calorie Energy Drinks
4. ENERGY DRINK DISTRIBUTION CHANNELS
- Energy Drink Distribution Channels
- Overview
- Convenience and Gas Stores
- Supermarkets
- Foodservice
- Mass Merchandisers
- Drug Stores
- Others
5. ENERGY DRINK PACKAGING
- Energy Drink Packaging
6. LEADING ENERGY DRINK COMPANIES AND THEIR BRANDS
- The Leading Companies
- Red Bull
- Monster Beverage Corporation
- Vital Pharmaceuticals, Inc.
- PepsiCo, Inc. – Rockstar and Amp
- National Beverage Corporation
- Nutrabolt
- Celsius Holdings
- Zoa Energy
- Keurig Dr Pepper
- Anheuser-Busch InBev
- Crunk!!! Energy Drink
- Energy Drink Retail Price Per Case
7. THE ENERGY SHOT AND HEALTHY ENERGY SEGMENTS
8. ENERGY DRINK ADVERTISING EXPENDITURES
- Energy Drink Advertising Expenditures
- Overview
- Expenditures by Medium
9. DEMOGRAPHICS OF THE ENERGY DRINK CONSUMER
- Demographics of the Energy Drink Consumer
- Overview
- Comparative Demographics of Energy Drink Brands
- Comparative Demographics of Energy Drinks versus Energy Shots
10. DIRECTORY OF ENERGY DRINK COMPANIES
Companies Mentioned
- 5-Hour Energy
- Alani Nu
- Amp
- Anheuser-Busch
- Bang
- Cellucor C4
- Celsius
- Celsius Holdings
- Congo Brands
- EE
- Full Throttle
- Ghost Energy
- Hansen
- HiBall Energy
- Hydrive
- Monster
- Monster Beverage Corporation
- National Beverage
- NOS
- Nutrabolt
- PepsiCo
- Private Label
- Red Bull
- Reign
- Rhino Rush
- Rip It
- Rockstar
- Runa
- Stacker 2: 6 Hour Power
- Starbucks Refreshers
- Steaz
- Tweaker Energy Shot
- Vital 4U
- Vital Pharmaceuticals
- VPX
- Xyience
- Zevia
- Zoa
For more information about this report visit https://www.researchandmarkets.com/r/gazv28
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