WASHINGTON, D.C.–(BUSINESS WIRE)–Team Velocity, the leading technology provider serving the automotive industry, announced today significant progress in migrating dealers to its Apollo Sites platform. By the end of 2025, 75% of Apollo dealer websites will meet and exceed Google’s Core Web Vitals performance standards: a milestone unmatched in the automotive industry. With fewer than one percent of dealership websites nationwide passing these benchmarks today, Apollo Sites positions dealers for faster, more optimized online experiences on both desktop and mobile.
In today’s digital-first car-buying journey, first impressions are made in milliseconds. More than 90% of car buyers conduct extensive online research before visiting a dealership, and a slow site can lose them before they ever walk through the door. Speed is no longer optional as it directly impacts search visibility, user experience, and conversions.
“Dealership websites have historically lagged behind in performance, and the industry has accepted it as the norm,” said David Boice, co-founder and CEO at Team Velocity. “We refused to accept that standard. Our team has invested heavily in rebuilding Apollo Sites so that the dealers we serve benefit from a website that not only meets Google’s strictest benchmarks but also creates a seamless, trust-building experience for today’s car buyers.”
Passing Core Web Vitals represents more than technical compliance; it’s proof of a customer-first commitment. For dealerships, it means standing out with a digital presence that matches modern e-commerce expectations. For shoppers, it means faster load times, smoother interactions, and a seamless path to purchase.
Benefits of Core Web Vitals compliance with Apollo Sites include:
- Improved SEO rankings, driving more high-intent traffic.
- Lower bounce rates and increased time on site.
- Optimized mobile experiences for on-the-go shoppers.
- Higher conversion rates from leads to sales.
- Increased consumer trust that strengthens dealer credibility.
Not every dealership website will qualify for Core Web Vitals. Some dealers choose to include numerous third-party widgets, and while Apollo Sites are optimized to the highest standards, heavy customization can affect performance scores. Even in those cases, dealers still benefit from significantly faster load times, stronger stability, and greater consumer trust than the industry average.
This milestone underscores Team Velocity’s commitment to advancing dealership technology. By achieving what no other provider has done at scale, Apollo Sites set a new standard for automotive retail websites nationwide.
About Team Velocity
Team Velocity is revolutionizing the automotive industry with technology that digitizes the car-buying and vehicle-ownership processes. Made by dealers for dealers, our Apollo Customer Experience Platform provides a suite of integrated applications that make, manage, and measure frictionless consumer experiences from the initial engagement to a final transaction. Apollo empowers dealers to own the entire customer journey by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI and lifetime revenue.
For more information on Apollo Sites or to schedule a demo with Team Velocity, visit https://teamvelocitymarketing.com/websites/.
Contacts
Media Contact:
[email protected]
