Marking Three Years of Growth, Sourgum Launches a Bold New Brand to Continue Driving the Future of Waste and Recycling for Residents, Businesses, and Haulers
JERSEY CITY, N.J., Sept. 25, 2025 /PRNewswire/ — Sourgum, the nationwide waste and recycling intelligence platform, today announced the launch of its new branding, reflecting the company’s focus on delivering technology-driven waste and recycling services with the transparency and reliability customers deserve. This rebrand includes a modernized logo and improved user experience across digital touchpoints.
The refreshed website is designed to offer a straightforward, intuitive experience for residents, small to mid-size businesses, and enterprise clients seeking Sourgum services as well as waste and recycling resources. Customers can still reach the same team that they always have while benefiting from a cleaner look and feel, simplified navigation, and an overall user experience that matches Sourgum’s mission to eliminate inefficiencies.
“The waste and recycling industry has long been defined by outdated processes, hidden fees, and fragmented service,” said Joe DiNardi-Mack, CEO and Co-Founder of Sourgum. “The Sourgum platform is purpose-built to empower customers and haulers with greater transparency and control. Our new brand signals a new era of waste and recycling intelligence and captures the modern, technology-driven experience we’ve delivered since day one.”
Key Features of the New Brand
- Refreshed logo: The new logo reflects Sourgum’s blend of technology and industry expertise, with a central circle representing the customer at the core of every solution.
- Unified visual identity: A modern, cohesive visual identity that represents Sourgum’s commitment to transparency, reliability, and innovation in waste and recycling.
- Enhanced user experience: Simplified website navigation and a clean, intuitive interface make it easier for customers and haulers to book services and find the solutions they need.
Where Waste Industry Experience Drives Innovation
Founded by cousins Joe DiNardi-Mack and Luciano DiNardi, fourth-generation leaders drawing on more than 100 years of industry experience, the company continues to deliver scalable solutions for projects ranging from multistage construction sites to enterprises managing thousands of locations. The brand refresh reflects Sourgum’s unique combination of deep expertise and technology-driven approach.
About Sourgum
Sourgum is the first controlled marketplace for waste and recycling, delivering nationwide enterprise-grade service through a network of 5,000+ vetted local haulers. Sourgum owns the entire service experience through proprietary technology that provides real-time visibility and operational control. Founded by fourth-generation waste industry leaders, Sourgum eliminates the frustration of hidden fees, unreliable service, and fragmented vendor management.
Sourgum’s platform powers the entire hauler network, enabling enforceable SLAs, verified service, and economies of scale that drive better pricing for customers. Sourgum is transforming the $100B+ waste and recycling industry with solutions that scale with your ambitions, all backed by leading investors including Spark Capital, Suffolk Technologies, and Founder Collective.
For more information, visit sourgum.com.
Media Contact: Joshua Milne, [email protected], 617-501-1620
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SOURCE Sourgum
