Enhanced platform emerges from private beta with creator discovery, custom tasks, and performance insights
PHOENIX, July 22, 2025 /PRNewswire/ — Social Strudel today announces the public relaunch of the first platform to gamify micro-influencer marketing, emerging from private beta with enhanced features that give brands full control over creator advocacy. The global influencer marketing industry, valued at $21.1 billion in 2023, continues shifting toward authentic micro-influencer partnerships, and Social Strudel’s point-based system links rewards directly to brand-defined tasks while opening new earning opportunities for creators.
Early adopters from the private beta have praised Social Strudel’s ease of use in overwhelmingly positive reviews, with many calling it the best ambassador platform on the market.
Co-founded by serial entrepreneur Mike Beletz, who built and scaled MunchPak into a successful international snack subscription business over nine years, Social Strudel emerged from firsthand influencer marketing experience. After selling MunchPak in 2022, Beletz identified a gap for authentic creator advocacy tools that reward genuine engagement over vanity metrics.
Unlike traditional influencer platforms that focus on one-time sponsored posts, Social Strudel builds ongoing brand relationships through repeat engagement and flexible rewards.
“Traditional influencer marketing focuses on follower counts instead of genuine engagement,” said Mike Beletz, Co-Founder of Social Strudel. “We built a system where brands reward authentic advocacy with flexible perks creators actually want.”
Key features • Custom Tasks: Marketing teams design tasks like Instagram stories, TikTok demos, or product reviews. Each task carries its own point value, so incentives match business priorities.
• Flexible Rewards Engine: Points can be redeemed for merchandise, gift cards, discount codes, or exclusive experiences. Brands fulfill rewards themselves and maintain complete budget control.
• Brand Hub: Built-in directory where creators browse brand programs and apply in a single tap, giving brands a steady pipeline of eager ambassadors.
• Creator Hub: Brand-facing workspace where teams search verified creators, send direct invitations, and track responses for fast, data-driven recruitment.
• Performance Dashboards: Real-time views of task completions, points issued and redeemed, and top performing ambassadors so teams can optimize campaigns with confidence.
• Multi-Platform Integration: Supports Instagram, TikTok, Facebook, YouTube, LinkedIn, Pinterest, Reddit, X (Twitter), Twitch, and Snapchat with ongoing additions.
• Mobile App Availability: Native iOS and Android apps ensure seamless creator participation across devices.
Benefits for brands • Replaces manual tracking with automated points and approvals • Builds ongoing advocacy instead of one-off posts • Eliminates surprise costs through transparent point-to-reward pricing
Availability
Brands can learn more at https://www.socialstrudel.com.
Creators can sign up to start earning rewards here: https://socialstrudel.com/become-ambassador.
Boilerplate Social Strudel is a gamified ambassador marketing platform that turns authentic social media posts into meaningful rewards. By uniting brands and creators through transparent points, flexible rewards, and clear performance dashboards, Social Strudel makes ambassador marketing rewarding for everyone.
Media contact
Victoria Winslet
PR and Partnerships
Social Strudel
Phoenix, AZ
[email protected]
(602) 888-1123
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SOURCE Social Strudel
