Katzion Receives Salesforce 2025 Partner Innovation Award for Excellence in Enabling Agentic Enterprise Transformations
SYDNEY–(BUSINESS WIRE)–#AI–Katzion, a GlobalLogic company, announced that it has been named a recipient of the Salesforce Partner Innovation Award in the Automotive category for its innovative work with Audi Singapore on the brand’s Online Direct Sale platform, an advanced omnichannel retail solution, powered by Salesforce, redefining automotive commerce experiences.
In response to a dramatically shifting automotive industry, including changing customer engagement, Katzion and Audi Singapore worked closely together to navigate the transformation to extensive digitalization by delivering an integrated online-to-offline retail platform.
The solution, entirely created and maintained by Katzion, enables:
- Customers to seamlessly book test drives, purchase vehicles, engage with the brand, and arrange financing, all through a unified digital experience, either from the comfort of their home or at Audi’s state-of-the-art showroom in central Singapore
- Marketing Automation via Agentforce Marketing and integrations with third parties and DMS systems using MuleSoft
- Continuous support and maintenance of the entire online sales platform
This omnichannel experience reflects Audi’s brand promise of innovation and sophistication, and positions the company at the forefront of next-generation automotive retail.
“This recognition underscores the depth of Katzion’s innovation and the strength of GlobalLogic’s commitment to engineering intelligent digital ecosystems,” said Augustine Alexander, Founder and CEO at Katzion. “Katzion has been working with Audi Singapore since 2021, and as the automotive industry adapts to an ever-changing environment, we will continue to drive innovation with the brand. Katzion is the dedicated Salesforce agency for Audi Singapore, including the development of their Online Direct Sale environment. Katzion is also responsible for the support and maintenance of its entire online sales platform. Through our combined expertise in automotive technology and Salesforce integration, we’re shaping the next generation of connected retail experiences, powered by design, data, and agentic intelligence.”
“At Audi Singapore, our mission is to set new standards in premium mobility through continuous innovation,” said Martin Bayer, Managing Director, Audi Singapore. “The launch of the platform was a significant milestone in our digital evolution, reflecting our dedication to delivering a seamless, omnichannel, customer-centric experience. We’re pleased to see that Katzion’s contribution to this transformation has been recognised by Salesforce.”
“Salesforce partners are helping customers build their digital labor with Agentforce and realize the full value of their agent implementations,” said Jim Steele, President, Global Strategic Customers and Partners, Salesforce. “The Salesforce 2025 Partner Innovation Awards recognize partners like Katzion that are driving agentic enterprise transformations for customers by delivering industry-specific Agentforce implementations and innovative agentic solutions.”
Agentic AI represents a $6-trillion-dollar opportunity that Salesforce partners like Katzion are helping to drive by enabling agent-first businesses. By leveraging the full power of the Salesforce ecosystem to solve complex business challenges, innovate with new technologies, and drive customer transformation, Katzion is a prime example of a partner delivering creative solutions to help customers navigate their biggest hurdles.
The thirteenth annual Partner Innovation Awards recognize the significant contribution Salesforce partners have made through AI agent implementations, measurable Agentforce success stories, and the broader partner program – including consulting firms, digital agencies, resellers, and ISV partners. For a full list of this year’s Partner Innovation Award winners, please see here.
About GlobalLogic
GlobalLogic, a Hitachi Group Company, is a leading digital engineering partner that helps the world’s most forward-thinking companies design and build innovative, AI-powered products, platforms, and digital experiences. Since 2000, we’ve been at the forefront of the digital revolution, now accelerating clients’ transitions into tomorrow’s AI-driven businesses by integrating experience design, complex engineering, AI, and data expertise. Headquartered in Silicon Valley, GlobalLogic is a Hitachi Group Company operating under Hitachi, Ltd. (TSE: 6501), which contributes to a sustainable society with a higher quality of life by driving innovation through AI and technology as the Social Innovation Business.
About Katzion
Founded in 2017, a GlobalLogic company, and headquartered in Sydney, Australia, Katzion (www.katzion.com) specializes in creating, enhancing, and integrating customer, vehicle, and mobility solutions in the Automotive industry. With over 165 employees across 7 offices spanning 5 countries, Katzion accelerates digital evolution through connected, data-driven, and customer-centric solutions for Automotive OEMs and Dealership Networks globally. Katzion is also a Salesforce Summit Consulting and Integration partner.
About Audi
The Audi Group is one of the most successful manufacturers of automobiles and motorcycles in the premium and luxury segment. The brands Audi, Bentley, Lamborghini, and Ducati produce at 21 locations in 12 countries. Audi and its partners are present in more than 100 markets worldwide. In 2024, the Audi Group delivered 1.7 million Audi vehicles, 10,643 Bentley vehicles, 10,687 Lamborghini vehicles and 54,495 Ducati motorcycles to customers. In the 2023 fiscal year, Audi Group achieved a total revenue of €69.9 billion and an operating profit of €6.3 billion. Worldwide, an annual average of more than 87,000 people worked for the Audi Group in 2023, more than 53,000 of them at AUDI AG in Germany. With its attractive brands and numerous new models, the group is systematically pursuing its path toward becoming a provider of sustainable, fully networked premium mobility.
Contacts
Media Contact: Judith Villa, [email protected]
