Finalist for “Game-Changer Sustainable Product” at IBC, LiveVision™ equips broadcasters and M&E companies with scalable, real-time production and decisioning that reduces infrastructure, manual effort, and risk
AMSTERDAM, Sept. 10, 2025 /PRNewswire/ — Monks, the global, purely digital, data-driven, unitary operating brand of S4 Capital plc, returns to the International Broadcasting Convention (IBC), a major annual trade show and conference for the media, entertainment, and technology industries, 12-15 September.
At IBC, Monks will debut LiveVision™, an AI-powered edge solution that redefines how live video is produced, delivered, and monetized. Built in collaboration with NVIDIA, LiveVision™ brings real-time intelligence directly into live broadcast workflows, whether running in the cloud, on-premises, or over 5G. Designed for the demands of sports and live events, LiveVision™ uses AI to analyze multi-camera feeds in real time — suggesting the best shots, prioritizing key content, and dynamically optimizing bandwidth. Broadcasters get up to 50% faster live switching, while reducing manual intervention, infrastructure costs, and operational risk.
“IBC is where the broadcast community looks for what’s next,” explains Karan Chetal, Chief Growth Officer at Monks Technology Services. “At Monks Technology Services, we believe MEGS is more than a vertical — it’s the arena where technology, creativity, and audience connection converge. With LiveVision™, we’re giving broadcasters the ability to move faster, work smarter, and unlock entirely new ways to engage fans and grow revenue.”
For broadcasters and streaming platforms, the result is more than just efficiency:
- Creative agility – real-time AI decisions let teams focus on storytelling, not technical juggling.
- Smarter economics – software-defined, containerized infrastructure reduces cost per stream and scales with demand.
- Revenue unlocks – context-aware shot selection creates richer, brand-friendly moments, opening new sponsorship and monetization opportunities.
- Viewer-first experiences – higher-quality streams, faster switching, and smoother delivery across devices.
Powered by NVIDIA Rivermax, DeepStream, and Holoscan for Media technologies, LiveVision™ helps broadcasters adapt faster, operate leaner, and innovate at the edge of live production. The system supports dynamic video streams, with Haivision StreamHub integration to reduce bit rate for non-consequential camera feeds — particularly beneficial for long, multi-camera events, such as racing. Attendees can experience Monks’ LiveVision™ inside the Dell booth at IBC (C35 in the AI Tech Zone in Hall 14), in addition to Monks’ booth.
“LiveVision™ embodies the promise of NVIDIA Media2, transforming live content into an intelligent, responsive asset,” said Lewis Smithingham, Monks’ EVP of Strategic Industries (Telco, Media, Entertainment, Games, and Sports). “By analyzing and acting on video feeds ‘in-flight,’ we empower broadcasters to scale smarter, reduce infrastructure and instantly capitalize on monetization opportunities that were previously out of reach.”
A Leader Recognized for Sustainable Innovation & Collaborative Partnerships
Monks’ LiveVision™ is a finalist for the Game-Changer Sustainable Product award at the Corporate Star Awards. In addition, Monks is shortlisted for the IABM Awards in the Industry Partnership category. Winners are set to be announced on 12 & 13 September, respectively, during IBC.
“True innovation creates impact. Being named a finalist for these awards affirms that our solutions deliver measurable sustainability, bold design, and tangible results—values that guide every product we create. I’m proud of Monks Technology Services for helping shape a future where technology, collaboration, and sustainability move forward hand in hand,” said Nikki Gifford, Chief Operating Officer for Monks Technology Services.
Connect with Monks on the Stage and Show Floor
Attendees can find Monks located near IBC’s main entrance at the RAI Convention Center, in booth C51 in the AI Tech Zone (Hall 14). Here, in addition to LiveVision™, attendees can experience a demo of Monks’ Time Addressable Media Storage (TAMS) solution, which delivers instant, frame-accurate access to massive media libraries with time-based indexing and fast timecode and metadata search, enabling instant clip extraction and publishing, deployable on hardware or cloud.
Outside its booth, Monks will partake in two project showcases during the IBC Accelerators Program related to tailoring personalized sports highlight reels to individual viewer preferences, and AI agent orchestration for enhanced live production workflows.
Monks will also be well-represented on stage at IBC. Smithingham and Monks’ Creative Technologist Oana Camelia Burca and SVP of Platforms for EMEA Joeri Lambert are scheduled for six speaking engagements and a live podcast recording. They will cover topics ranging from AI and immersive tech to cloud-native workflows at venues like the AWS Innovation Stage, the AI Tech Zone Stage, and Google Cloud Hackfest. For full details on these showcases visit monks.com/join-us-ibc-2025.
With roots in the media, entertainment and gaming sectors, Monks operates throughout the entire content supply chain to deliver customized solutions for IP owners, supercharged by AI. As a systems integrator and implementation partner for leading AI developers, Monks supports broadcasters in adopting cutting-edge AI technologies across all stages of the content supply chain, driving large-scale efficiency improvements and enabling the delivery of personalized content to engage new audiences.
Learn more about Monks on Monks.com and stay tuned for the latest updates on LinkedIn and Instagram.
About Monks
Monks is the global, purely digital, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to accelerate business growth and redefine how brands interact with the world. From crafting tailored, outcome-focused campaigns to modernizing critical infrastructure for the ever-evolving digital landscape, Monks delivers solutions that engage audiences in real time, drive cultural relevance and sustain long-term impact—a tripartite approach that establishes it as a trusted partner to the world’s most innovative brands.
Monks was named a Contender in The Forrester Wave™: Global Marketing Services, ranks among Cannes Lions’ Top 10 Creative Companies (2022-24) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization, Monks was also awarded Business Intelligence Group’s 2025 Excellence in Artificial Intelligence Award in both the Organizational and AI Product categories. As a trusted partner to cutting-edge innovators in tech, Monks earned titles such as Optimizely Experimentation Partner of the Year (2025), runner-up for the Adobe Firefly Partner Award (2024), and Workato’s AI Visionary Customer Impact Award (2024). Additionally, Monks was named Webby Production Company of the Year (2021-24) and achieved a record-breaking number of FWAs.
About S4Capital
S4Capital plc (SFOR.L) is the tech-led, new age/new era digital advertising, marketing and technology services company, established by Sir Martin Sorrell in May 2018.
Our strategy is to build a purely digital advertising and marketing services business for global, multinational, regional, and local clients, and millennial-driven influencer brands. This will be achieved by integrating leading businesses in two synchronised practices: Marketing services and Technology services, along with an emphasis on ‘faster, better, cheaper, more’ execution in an always-on consumer-led environment, with a unitary structure.
The Company now has approximately 7,000 people in 33 countries with approximately 80% of net revenue across the Americas, 15% across Europe, the Middle East and Africa and 5% across Asia-Pacific. The longer-term objective is a geographic split of 60%:20%:20%. At the Group’s last full year results, Content accounted for approximately 60% of net revenue, Data&Digital Media 24% and Technology Services 16%. The long-term objective for the practices is a split of 50%:25%:25%.
Sir Martin was CEO of WPP for 33 years, building it from a £1 million ‘shell’ company in 1985 into the world’s largest advertising and marketing services company, with a market capitalisation of over £16 billion on the day he left. Prior to that Sir Martin was Group Financial Director of Saatchi & Saatchi Company Plc for nine years.
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